Senior Social Media Manager
4 days ago
Bachelor of Business Administration (Management)
Nationality: Any Nationality
Vacancy: 1 Vacancy
Job Description
Key Responsibilities
- Develop the social media strategy to expand EFG's brands presence in the MENA region.
- Drive regional campaigns for Esports World Cup, the world's largest gaming event, held during the summer in Saudi Arabia.
- Build the appropriate channels strategy to ensure high acquisition and engagement of the community(-ies) and set the editorial line for community-centric communication.
- Own and monitor KPIs, and establish their use to drive successful content strategies.
- Work with the creative team to produce locally relevant creative and communication assets.
- Communicate updates and reports efficiently for internal stakeholders.
- Work cross-functionally with global teams across multiple disciplines and departments including Marketing, Creative, PR, Sales, and others to articulate product and brand vision.
- Brief departments, freelancers, and agencies with their scopes of work.
- Maintain knowledge of cultural landscape, industry trends, audience needs and interests, to provide relevant content for engagement.
Desired Candidate Profile
- Bachelor's degree with a discipline in Marketing, Communications, or similar discipline, or equivalent experience in social media or content agency.
- 6+ years relevant experience in social media or agency work.
- Strong understanding of the MENA market landscape, with a focus on Saudi Arabia.
- Demonstrated ability to communicate in English and Arabic language. Excellent copywriting skills in both languages is required.
- Well-versed in social media, live streaming, digital content, viewer analytics, and audience segmentation.
- In-depth knowledge of various social media platforms (e.g., Twitter, Instagram, Facebook, TikTok, Discord).
- Strong experience in Community or community-related fields; preferably in gaming. Track record of running social media campaigns (organic and paid).
- Experience working with other creative teams, content producers, media agencies, product management, content creators, external stakeholders.
- Experience working with younger audiences in a digital space; experience with esports/gaming or entertainment/sports a plus.
Company Industry: IT - Software Services
Department / Functional Area: Marketing, Brand Management, Marketing Research, Digital Marketing
Keywords: Senior Social Media Manager
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