Senior Social Media Manager

4 days ago


Riyadh, Ar Riyāḑ, Saudi Arabia ESL FACEIT Group - EFG Full time

Bachelor of Business Administration (Management)

Nationality: Any Nationality

Vacancy: 1 Vacancy

Job Description

Key Responsibilities

  • Develop the social media strategy to expand EFG's brands presence in the MENA region.
  • Drive regional campaigns for Esports World Cup, the world's largest gaming event, held during the summer in Saudi Arabia.
  • Build the appropriate channels strategy to ensure high acquisition and engagement of the community(-ies) and set the editorial line for community-centric communication.
  • Own and monitor KPIs, and establish their use to drive successful content strategies.
  • Work with the creative team to produce locally relevant creative and communication assets.
  • Communicate updates and reports efficiently for internal stakeholders.
  • Work cross-functionally with global teams across multiple disciplines and departments including Marketing, Creative, PR, Sales, and others to articulate product and brand vision.
  • Brief departments, freelancers, and agencies with their scopes of work.
  • Maintain knowledge of cultural landscape, industry trends, audience needs and interests, to provide relevant content for engagement.

Desired Candidate Profile

  • Bachelor's degree with a discipline in Marketing, Communications, or similar discipline, or equivalent experience in social media or content agency.
  • 6+ years relevant experience in social media or agency work.
  • Strong understanding of the MENA market landscape, with a focus on Saudi Arabia.
  • Demonstrated ability to communicate in English and Arabic language. Excellent copywriting skills in both languages is required.
  • Well-versed in social media, live streaming, digital content, viewer analytics, and audience segmentation.
  • In-depth knowledge of various social media platforms (e.g., Twitter, Instagram, Facebook, TikTok, Discord).
  • Strong experience in Community or community-related fields; preferably in gaming. Track record of running social media campaigns (organic and paid).
  • Experience working with other creative teams, content producers, media agencies, product management, content creators, external stakeholders.
  • Experience working with younger audiences in a digital space; experience with esports/gaming or entertainment/sports a plus.

Company Industry: IT - Software Services

Department / Functional Area: Marketing, Brand Management, Marketing Research, Digital Marketing

Keywords: Senior Social Media Manager

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