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Paid Media Manager
5 months ago
Budget Management:
- Manage and allocate budgets efficiently across different campaigns and platforms.
- Monitor campaign spend and ensure ROI targets are achieved.
Analytics & Reporting:
- Regularly analyze campaign performance metrics to derive actionable insights.
- Provide regular reports to the marketing team, highlighting successes, areas for improvement, and recommendations.
Audience Targeting:
- Utilize data-driven insights to identify and target specific audience segments effectively.
- Collaborate with the content and social media teams to ensure consistent messaging and branding.