Health Economics, Market Access
3 days ago
Johnson & Johnson is currently seeking a Health Economics, Market Access & Reimbursement Lead CNS & PAH to join our team located in Riyadh, Saudi Arabia.
Role Summary:
- Build HEMAR (Health Economics, Market Access and Reimbursement) KSA strategy for designated TA (Therapeutic Areas) with support from Access director.
- Develop and execute strategic market access plans for designated TA to achieve the Access department and overall company’s objectives.
- Lead and support TA Market Access team across KSA and ensure team capability development.
- Build necessary tools to support the strategy (including value dossiers, economic models) and data generation.
- Represent KSA OpCo (Operating Company) in EMEA HEMAR functional networks and ensure KSA region inputs into EMEA market access plans.
- Work in collaboration with cross functional teams internally (KSA, Emerging Markets and EMEA) and support Business Units to develop timely and robust market access strategies and plans.
- Ensure earliest and optimal patient access to Janssen’s innovations in therapy areas under his/her responsibilities.
- Lead and work closely with key sectors /centers in his/her geographic area to understand and elicit the Market Access/Reimbursement requirements and to propose and implement the necessary strategies and actions to address these requirements.
- Develop products’ KVM (Key Value Messages), value proposition, economic tools in meeting the needs of local.stakeholders through proper communication
Duties and Responsibilities:
- In depth knowledge and understanding of disease area and product(s) information and analysis of local & int’l treatment pattern & unmet needs.
- Develop an in-depth understanding of the local market, unmet need and competitive landscape. Understand unmet needs of key stakeholders including prescribers, patients, and payers and develop solutions to meet their needs.
- HEMAR tools development and adaptation.
- Identify data gaps to support product life cycle and develop local plans in collaboration with EMEA team to support data needs.
- Work cross functionally to share key insights, support strategy development and execute on in-line and future products/indications plans and activities.
- Training and knowledge of Health Care Compliance SOPs.
- Mapping of key stakeholders and thought leaders involved in policy shaping, drugs evaluation, listing and reimbursement in disease areas under responsibility.
- Engage with and visit stakeholders following health care compliance guidelines to meet the needs for patients’ Access to products in geographic area and disease area of responsibilities.
- Field time: 40% as a KPI
Create disease awareness for brand-value communication
- Develop/locally adapt EMEA/global Health Economics models supporting the brand value proposition & product value story.
- Review & local adaptation of products’ value dossier, evidence-based differentiation strategies.
- Tailor KVMs to meet stakeholder needs to optimize market access.
- Create stakeholder awareness and communication about burden of illness unmet need and product value proposition.
- Collaborate and build long-term partnership with key internal and external stakeholders.
Development of local market access strategy
- Lead the development -in collaboration with the Business units and with input from the HEMAR Director-of robust strategies to support optimal market access.
- Map current & future market access environment and analyze key drivers for market access.
- Regular review and where necessary update of MA strategies as a result of policy changes, competitor insights etc. and provide periodical report to HEMAR director on horizon scanning.
Budget planning
- Engage with the Business units and communicate all market access and health economic related activities (budgeted/non-budgeted) for the upcoming year to support Business planning.
Training
- Provide health economic and value messaging training to the different field support teams as and when required.
- Support HEMAR Director to communicate the role of market access internally and externally through presentations and workshops.
- Support the identification and execution of health economic related training needs by external stakeholders.
Partnership working
- Identify partnership opportunities with local health authorities in collaboration with Government Affairs
- Department and other internal stakeholders.
Pricing
- Work in partnership with the Pricing and Tender planning team and HEMAR Director to ensure that robust pricing.
- Strategies are developed in alignment with the local teams to achieve optimal pricing.
- Build pricing business cases in collaboration with Pricing and Tender planning lead KSA
- Secure KSA and EMEA pricing committee approvals of developed pricing business cases related to your TA.
Main performance measures (Performance Goals)
- Ensure timely access to hospital formularies and Private Health insurance plans.
- Positive reimb
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