Marketing Executive

5 months ago

Riyadh, Saudi Arabia Al-Futtaim Full time

Established in the 1930s as a trading business, Al-Futtaim Group today is one of the most diversified and progressive, privately held regional businesses headquartered in Dubai, United Arab Emirates. Structured into five operating divisions; automotive, financial services, real estate, retail and healthcare; employing more than 35,000 employees across more than 20 countries in the Middle East, Asia and Africa, Al-Futtaim Group partners with over 200 of the world's most admired and innovative brands. Al-Futtaim Group’s entrepreneurship and relentless customer focus enables the organization to continue to grow and expand; responding to the changing needs of our customers within the societies in which we operate.

By upholding our values of respect, excellence, collaboration and integrity; Al-Futtaim Group continues to enrich the lives and aspirations of our customers each and every day

**Overview of the role**

You will work under the supervision of the Marketing Manager of Watsons and will support on delivering the full marketing strategy and its execution in KSA market.

**What you will do**

Marketing Strategy
- Support the marketing strategy and activation plan for your brands across each region
- Understand brand guidelines and objectives to drive in the GCC market
- Liaise and work with your brand’s HQ on the full year marketing strategy and its execution ensuring a good flow of communication, continuous alignment, good organization and excellent execution
- Define all campaign objectives, assess results, and share findings and feedback to our internal team and brand HQs
- Manage creative briefs, development, and execution of all your brand activations with our partner agencies in collaboration with our brand HQs
- Coordinate all in-store and mall activations with key stakeholders and ensure all deliverables are met and elements are supplied on time
- Coordinate with key stakeholders our promotional calendar including our Al Futtaim Blue Rewards offers
- Build and manage your brand’s budget, ensuring close monitoring of all expenses and ensure you stay within the allocated budgets
- Manage quarterly competitive reviews regarding collections, pricing, marketing/digital activities, or any new noteworthy initiatives
- Ensure all campaign details are shared internally within the fashion division on a regular basis as well as campaign results
- Manage all purchase orders for all our activities and update budget tracker accordingly

Digital
- Support our paid and earned digital strategy working closely with your brand’s HQ team, our performance marketing team, and our local agencies
- Support regional digital campaigns including content strategy, its conceptualization, coordination with our agencies, shoot production, and content delivery
- In line with brand guidelines, localise campaigns and communication to connect with GCC demographic
- Share detailed and well-organized briefs with our agencies and brand HQs for an efficient flow of work and communication
- Work closely with our e-commerce team to drive brand awareness and traffic to our websites
- Ensure digital budget is outlined and well managed for each campaign
- Share campaign results and digital performance based on pre-set objectives internally and with our brand HQ teams regularly

PR and Events
- Assist our agencies with all PR management, borrowings for influencer campaigns, and gifting creations
- Facilitate the process of providing relevant loan products to journalists for media coverage with proper documentations of item details in coordination with store
- Manage all brand events with agencies supporting them every step of the event development process and execution in a timely and organized manner
- Share recaps internally and with our brand HQs following each event to showcase an overview of the event and its digital impact

**Required skills to be successful**
- Digital & PR experience a must
- Must be organized, thorough, with a great ability to multi-task
- Be flexible, collaborative, and organized
- Have a great analytical and strategic mindset and be able to draw conclusions and share recommendations
- Demonstrate creativity and outside the box thinking
- Have a great knowledge of the market and competitive landscape to influence
- Be proactive, efficient and know how to multi-task
- Be solution oriented
- Strong oral & communication skills in English - Arabic is a plus

**What equips you for the role**

Minimum Qualifications:
Graduate degree in marketing or equivalent

Minimum Experience and Knowledge:
2-3 years

**About Al-Futtaim Retail**

Al-Futtaim Retail has established itself as one of the leaders in Retail across the Middle East, Africa & Asia over the past 30 years. We have developed partnerships with some of the biggest and most respected Brands in the world including IKEA, ACE and Toys R Us in the Middle East and the Inditex Group of Brands (Zara, Mango, Bershka and P&B) across Asia. We are also one of the larges

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