Search Engine Optimization Specialist

3 weeks ago

Medina, Saudi Arabia Talent Pal Full time

**SEO Specialist**:
SEO specialist will identify strategies, techniques and tactics to increase the number of visitors to a website and obtain a high-ranking placement in the results page of search engines. By generating more leads for the business, you'll open up new opportunities for driving growth and profit.
- A search engine optimization specialist (SEO) uses digital analytics and marketing skills to transform a company's online presence

**Skills**:

- A genuine interest in SEO and/or digital marketing
- Evidence of a strong personal online profile, e.g. a blog, website or connections and interactions on various social media platforms
- A commitment to keeping your technical skills and knowledge up to date
- An inquisitive mind which drives you to understand Google's algorithms and predict what changes might be coming
- A good understanding of search engines
- An ability to understand social media platforms and how to use them to distribute content, gain more links and build successful campaigns
- A good understanding of PR and how to get the right messages out there
- An understanding of how customers search, where they search and why they purchase something online
- A good understanding of the wider marketing context
- Strong analytical skills for understanding ranking algorithms
- Excellent communication skills to educate, inform, manipulate and mediate across a number of stakeholders in an organisation
- An understanding of, or experience of, HTML coding, and preferably JavaScript and PHP (PHP: Hypertext Preprocessor)
- Proficiency in Microsoft Office and an excellent knowledge of Excel
- Some experience and knowledge of web hosting

**Responsibilities**:

- Program in HTML, CSS and JavaScript to ensure the site is accessible and easy to follow and for increased interaction with visitors - this may involve working on video and PDFs
- Run pay-per-click (PPC) campaigns to increase revenue through sponsored online advertising
- Write original content for webpages - tailored for the target audience
- Make technical recommendations to developers
- Constantly check search terms, rankings and analytics to monitor performance of client websites and make recommendations for improvement
- Engage with other businesses (affiliates) over link-building opportunities, to bring in paid commission for driving customers to their websites
- Employ user experience (UX) and conversion rate optimization methods to turn visitors into more active users and to help improve website performance
- Drive targeted and loyal traffic to a website by community building
- Use social media to distribute content and encourage more external sites to link to your content - giving you more authority
- Develop and integrate content marketing strategies
- Monitor the algorithms set by the search engines to keep up to date with changes
- We do hope to receive your reply soon
- Thanks and best regards

**Ability to commute/relocate**:
Al Khobar: Reliably commute or planning to relocate before starting work (required)

This job has been sourced from an external job board.

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