Marketing Communications Director

3 weeks ago


Riyadh, Saudi Arabia Aram Meem Full time

The director of marketing and communications is in charge of all facets of the company’s brand and products from a MARCOM point of view. He/she should lead the marcom team to ensure that the tasks are appropriately assigned and delivered on time.

Coordinating, organising, and implementing marketing strategies, working on marketing budget, developing customer service processes, and searching growth opportunities are all part of his/her duties.

He/she is in charge of the marketing strategies. He/she should figure the best price for a product, create campaigns focused on a target audience, and promote it.

**Responsibilities:
- Direct audience/customer research, competitive analysis to identify opportunities in the market that can be exploited and worked on.
- Strategise and collaborate with the sales and product management teams to develop compact go-to market strategies for existing products and services while coming up with a new marketing ideas based on the research
- Nurture leads and engage customers by directing the development and execution of a sound digital & physical marketing strategy based on market and customer research.
- Develop the required changes in the digital marketing strategy based on timely data given by analytical tools.
- Direct social media, OOH & on ground
- Track the performance of the marketing strategies implemented and come up with timely modifications to nurture more leads online.
- Plan and spearhead marketing events and other campaigns to strengthen public relations and our company’s presence where it matters the most.
- Collaborate with content teams and distributing partners to ensure an integrated marketing strategy that works smoothly on all its levels.
- Develop an annual MarCom budget and keeping track of the resource needs for proper long term and short term scheduling.
- Keep track of the performing and nonperforming aspects of the marketing strategy at all levels of the business.
- Perform other vital duties as assigned

Skills/abilities/knowledge
- Strong leadership skills coupled with the composure required to thrive under pressure.
- Always willing to learn and grow as a leader and professional
- A successful track record in senior marketing roles and experience in the industry
- Strong motivational skills to derive the team for Self-motivation in challenging times.
- Familiarity with essential digital marketing tools and technologies
- A minimum of 10 years experience in marketing communication or related post where the same set of marketing and leadership skills have been used
- Experience with offline and digital marketing is a must
- An eye for innovation and willingness to take the initiative when everybody else is hesitant to setup.
- Excellent oral and written communication skills to create a message and lay out strategies that the MARCOM team can easily understand.
- A healthy level of diplomacy and discretion while dealing with other stakeholders at all levels
- Strong knowledge in using data software
- MBA required



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