Brand Manager
3 weeks ago
**Job Summary**
**Responsibilities**
- Conduct market research to identify target audiences and their needs.
- Develop marketing strategies that align with the company's overall business goals.
- Create and execute marketing campaigns across all channels, including digital, print, and broadcast.
- Manage the brand's budget and track ROI.
- Work with cross-functional teams to ensure brand consistency across all touchpoints.
- Analyze marketing data to identify trends and optimize campaigns.
- Report on marketing performance to senior management.
**Qualifications and Skills**
- Bachelor's degree in marketing, business, or a related field.
- 3+ years of experience in marketing, preferably in a brand management role.
- Strong understanding of market research, consumer behavior, and marketing best practices.
- Excellent written and verbal communication skills.
- Strong analytical and problem-solving skills.
- Ability to work independently and as part of a team.
- Passion for building brands.
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