Brand Manager
2 weeks ago
Build, manage, and strengthen TAM company’s brand image and awareness with all stakeholders, including clients, employees, vendors.
**Requirements**:
- 6 -10 years of experience in brand management both internally and externally.
- Bachelor's degree in Marketing, Business, or related field. MBA preferred.
- Proven ability to work cross-functionally
- Experience managing a brand across multiple markets
- Creative thinker and problem solver
- Strong communication skills
**Roles and responsibilities**
- Support in developing brand and marketing strategies (both digitally and non-digitally) that help shape the brand positioning and narrative of our company.
- Ensure that all marketing strategies align with our overall business strategy.
- Execute the day-to-day delivery of website, social media and direct marketing activities, quarterly internal and external newsletters, on-ground activationsetc.
- Help create and present ‘intelligence’ reports based on extensive research, observations and analysis in audiences and the latest marketing trends.
- Evaluate the performance of our marketing campaigns and utilize digital analytics data, third-party subscription tools, and search engine optimization tools to improve performance. Analyze data on an ongoing basis and adjust brand as needed.
- Develop marketing activities budgets, monitor expenditures and prepare and manage timelines.
- Bring forward opportunistic creative ideas proactively to make our brand always stand out and succeed. Go above and beyond simply making recommendations.
- Work with, manage and supervise different external vendors.
- Ensure creative marketing materials (content and designs) undergo regular review and adhere to brand guidelines and standards.
- Communicate brand and marketing strategies and plans, campaign results and recommendations to senior management team.
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