Marketing Manager

4 months ago

Medina, Saudi Arabia SOFITEL Full time

Company Description

Sofitel Shahd Al-Madinah boasts a landmark location in the center of Madinah, a short walk from the northern entrance of the Al-Masjid an-Nabawi. The property features 469 keys, including the most luxurious suite in Madinah, two
- and three-bedroom suites, three dining outlets, an executive lounge, two meeting rooms and a fitness center with a gym, stand out as a beacon of modern luxury and French savoir-faire, blending the brand’s unique sense of joie de vivre with the very best of the local.

**Job Description**:
In this role, you will be responsible for managing and executing our digital and social media strategies to drive online sales, increase brand awareness, and engage with our target audience.
Develop, contribute and manage the digital & social platforms.
All strategies must be aligned with the Hotel’s brand image and culture. Provide cohesive analysis of market trends and competitive data to determine strategies that are up to date with current market and competitive conditions.

**_ based on property_**

**MARKETING / CAMPAIGN MANAGEMENT**
- Manage the execution of day to day projects and external agency partner projects.
- Audio/Video/Photo Production
- Graphic Design Agency
- Social Media Agency
- Collateral Printing Companies
- Execute paid media/advertising plan for local and national placements
- Content creation and management across multiple online platforms.
- Draft and edit advertising copy, radio spots and marketing materials including (but not limited to) marketing posters/banners, resort collateral, in-house guest newsletters/e-blasts, brochures, transient marketing materials, sales brochures, rack cards, e-invitations, print ads, web banners
- Collaborate with the Director of Marketing & Public Relations, Director of Sales & Marketing, Director of F&B, Spa and Cultural departments in development and execution of marketing strategies and plans to generate revenue growth
- Ensure that Sofitel brand image and marketing guidelines and standards are upheld reviewing all in-house and external print and digital materials.
- Promotional listings/e-blasts for OTAs (online travel agents).
- Work with Sofitel Corporate to stay updated on all brand internet marketing campaigns, toolkits and standards. Participate in Corporate online marketing call and report back to team.
- Develop, review and post social media content including image and video conceptualization and caption copywriting.
- Monitor and manage activity and engagement on social channels including Facebook, Instagram, Twitter, and YouTube, while developing appropriate and timely responses.
- Represent hotel by attending social and culinary events, onsite and/or offsite, to capture social media content where appropriate (evenings and weekends may be required)

**Qualifications**:

- Previous experience in the same role in 5 stars brand hotels.
- Must have the experience in the local market.
- Fluent writing and Speaking in English
- Career and results oriented with the ability to be flexible with hours, days off, assignment and additional duties.
- Must be able to work well under pressure in a fast paced and constantly changing environment.
- Excellent written, verbal, and communication skills.
- Must be strong team player with proven leadership, development and delegating skills.
- High guest service skills, with the talent, knowledge and the vision and ability to lead colleagues to excellence.

Additional Information
**What is in it for you?**
- ALL Heartist benefit card offering discounted rates in Accor worldwide
- Learning programs through our Academies and the opportunity to earn qualifications while you work
- Opportunity to develop your talent and grow within your property and across the world
- Ability to make a difference in the local community through our Corporate Social Responsibility activities, like Planet 21.

**Why work for Accor?**
We are far more than a worldwide leader. We welcome you as you are and you can find a job and brand that matches your personality. We support you to grow and learn every day, making sure that work brings purpose to your life, so that during your journey with us, you can continue to explore Accor’s limitless possibilities.

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