Digital Content Producer

2 months ago

المملكة العربية السعودية, Saudi Arabia Emprego SA Full time

Only Saudi applicants will be considered_

**Directorate** - Reports to Digital Manager

**1. Job Objective**

The Club’s output is intended to raise Saudi Arabian horseracing’s profile, reputation and popularity both locally and internationally, to increase raceday attendance, and to support the Club’s commercial interests by contributing to revenue growth including ticketing, hospitality, sponsorship, membership, horse ownership and non-raceday venue hire. Key audiences will include Saudi entertainment / experience seekers, Saudi corporate audiences, Saudi & international racing fans and racing industry stakeholders including owners and trainers.

**2. Primary Roles and Responsibilities***:

- Operational**
- Produce and customize engaging, relevant and timely video edits and motion graphics in Arabic and English for all JCSA platforms to support domestic audience growth and international awareness / perception of the JCSA and Saudi Arabia as a racing jurisdiction.
- Ensure that all content has a purpose by creating and repurposing stories to engage both Saudi entertainment / experience seekers, Saudi corporate audiences, Saudi & international racing fans and industry stakeholders.
- Assist Digital Manger and liaise with internal stakeholders (especially across commercial and racing teams) to prioritise, plan, schedule and deliver output to support the overarching digital strategy and commercial objectives.
- Willingness to adapt content where necessary based on past experiences, analytics and stakeholder feedback.
- Support creation of content management and archiving systems.
- Support coordination of teams across live race days and events including photographers and videographers.

**3. Job Requirements***:

- Required Education and Experience**
- Experience shooting video and editing video, developing innovative graphics and an eye for great content that is appropriate for a social platform.
- Ability to conceptualise, shoot, edit and upload high-quality content from quick-turn live / ad hoc smartphone videos that are adapted for use across multiple digital platforms to longer-form brand edits with higher spec cameras.
- Graphic design capabilities to develop static graphics, GIFs to full graphic-led videos. Experience with Adobe suite - Premiere, Photoshop, After Effects, Illustrator.
- Proven editorial instincts. Able to identify strong stories and content that will perform well on social platforms and lead content production initiatives end-to-end by engaging multiple stakeholders.
- Experience of producing social media content for an organisation across a variety of platforms to serve its marketing objectives.
- Effective planning and organisational skills with strong time management, communication and stakeholder management skills.
- Qualifications in marketing, communications or digital content ideal.
- Knowledge of Saudi Arabian and international horseracing preferred. A willingness to very quickly learn about the sport and the ability to take direction on industry matters absolutely essential.
- Ability to work autonomously and able to take direction and feedback.
- In-depth knowledge of the social media trends in Saudi Arabia and the GCC.
- **Required Years of Experience**
- 5 years

**4. Organizational Relationships***:

- Direct Reports to**
- Digital Manager - will approve all content

**5. Contacts and Relationships***:

- Key Internal Relationships**
- Commercial Department (Marketing, Communications, Sales, Media Operations, Ticketing & Membership, Food and Beverage).
- Racing Department
- **Purpose**
- Respond to the JCSA’s marketing needs to drive commercial growth.
- Deliver content that aligns with digital strategy to engage with key audiences.
- Supports internal and external comms requirement including supporting Club
- sponsors and media partners.
- **Key External Relationships**
- Broadcaster
- **Purpose**
- Liaise with Broadcaster’s production team to ensure content efficiencies.

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