Marketing Specialist
3 weeks ago
**Key Responsibilities**:
- Analyze market trends, competitor activities, and customer needs to identify business opportunities.
- Plan, implement, and manage multi-channel marketing campaigns (digital, print, and event-based) to promote products and services.
- Coordinate with Design team to design marketing materials, including advertisements, brochures, landing pages, and promotional content.
- Create and develop engaging marketing content.
- Manage the company’s social media accounts by developing and posting engaging content across platforms (e.g., LinkedIn, Facebook, Instagram, Twitter).
- Search Engine Optimization (SEO) & Search Engine Marketing (SEM).
- Managing paid search (Google Ads).
- Track, analyze, and report on marketing campaign performance through tools like Google Analytics and social media insights.
- Provide recommendations for campaign improvements based on data analysis and metrics.
- Prepare and manage the marketing budget.
- Maintain and enhance the company’s brand image both online and offline.
- Work closely with sales teams to support their efforts through the creation of marketing materials and presentations.
**Qualifications**:
- Bachelor’s degree in Marketing, Communications, or a related field.
- 3-5 years of experience in marketing, with a focus on digital marketing.
- Proficiency in marketing tools and software.
- Strong understanding of social media platforms, SEO, SEM, and content management systems.
- Excellent written and verbal communication skills.
- Ability to manage multiple projects and work under tight deadlines.
- Creative thinking with a data-driven approach to marketing strategies.
- Fluent in Arabic and English, both written and spoken.
**Experience**:
- Marketing: 3 years (required)
This job has been sourced from an external job board.
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