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Marketing Executive
3 weeks ago
**Objective**:
Develop and administer marketing plans and processes to deliver growth, retention, and margin development, launch and position products/ services in line with business strategy, market requirements, guidelines, and policies.
**General Responsibilities**:
- Execute marketing plans and budgets.
- Support differentiation for the country's service offering to increase growth, retention, and margin development.
- Execute marketing of the products and brand to customers.
- Build relationships with local and regional businesses as well as with institutions and other stakeholders.
- Interpret key trends and developments impacting business and identify change.
- Implement sales campaigns for the region.
- Communicate market leadership position and vision/strategy aspiration to customers and internal stakeholders.
- Develop value propositions for customers to build differential advantage.
- Execute best in class marketing practices and implement improvements in marketing methods and techniques.
- Manage work across multiple Marketing sub-families such as Product Marketing & Management, Advertising & Marketing Communication, Online Shopping Marketing, and Brand Development/Management.
**Qualification**:
- Bachelor’s Degree in accounting, economics, marketing, business administration or in relevant field
- Master’s degree (or equivalent through proven experience) in relevant field. (Preferable)
- 5 years’ experience in Business Development, Marketing and Sales. (mandatory)
**Knowledge & Skills**:
- Develop strong, trusting cross-functional relationships with senior business leaders.
- Influence others across the organization and externally as an internally and externally recognized thought leader.
- Influence and challenge key stakeholders effectively.
- Thorough understanding of marketing elements (including traditional and digital marketing such as SEO/social media etc.) and market research methods.
- Well-organized and detail oriented.
- Exceptional communication and writing skills.
- Demonstrable experience in marketing data analytics and tools.
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