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Digital Marketing Executive
6 days ago
Developing Digital Marketing Strategies: Collaborate with the marketing team to create comprehensive digital marketing strategies aligned with overall business objectives.
- Social Media Management: Manage and maintain social media profiles and pages, including creating and scheduling posts, responding to comments and messages, and analyzing social media metrics.
- Search Engine Optimization (SEO): Optimize website content and structure to improve search engine rankings, conduct keyword research, and implement on-page and off-page SEO techniques.
- Pay-Per-Click (PPC) Advertising: Plan, set up, and manage PPC advertising campaigns on platforms such as Google Ads and Bing Ads, including keyword research, ad copywriting, bidding, and performance tracking.
- Analytics and Reporting: Monitor and analyze digital marketing performance using tools such as Google Analytics, social media analytics, and marketing automation platforms. Prepare regular reports and dashboards to track key performance indicators (KPIs) and provide insights for optimization.
- Website Management: Work closely with web developers to ensure website functionality, user experience, and performance optimization. Update website content, landing pages, and forms as needed.
- Lead Generation and Conversion: Develop strategies to generate leads and drive conversions through digital channels, including implementing lead magnets, landing pages, and conversion rate optimization (CRO) tactics.
- Campaign Optimization: Continuously optimize digital marketing campaigns based on performance data and insights, adjusting targeting, messaging, and tactics to improve ROI and achieve campaign objectives.
- Budget Management: Manage digital marketing budgets effectively, allocate resources across channels, and track spending to ensure campaigns are delivered within budgetary constraints.
- Market Research and Competitor Analysis: Conduct market research and competitor analysis to identify industry trends, customer preferences, and opportunities for innovation and differentiation.
- Stay Updated with Industry Trends: Keep abreast of the latest trends, technologies, and best practices in digital marketing, attending webinars, conferences, and training sessions as necessary.
Pay: From ﷼2,500.00 per month
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