Marketing Lead

5 days ago


Riyadh, Saudi Arabia Intelligent Solutions HR Consultancy Full time

We are currently looking to hire a 'Marketing Lead' for an 'Insur tech' subsidiary of an industry leading insurance client, based in Riyadh, Saudi Arabia.

**This role is for you if you are;**
- An experienced digital marketing professional
- Has excellent digital advertising and advertising technology experience
- Adept in market research and customer insights
- Commercially driven with strong experience in leading marketing and digital marketing agencies and platforms
- Knowledgeable in customer behaviors and preference
- Adept in developing marketing plans and campaigns across channels
- Experienced in marketing automation and CRM tools

**Requirements**:
**In this role your main responsibilities will include;**
- Designing, developing and managing strategy, planning & execution of brand campaigns that educate potential users, retain existing users, drive customer value, and enhance brand equity
- Ownership of user activation and engagement campaigns (including influencer, ambassador, and affiliate programs)
- Creating and implementing the communication plan ATL and BTL with a 3-year horizon to achieve the brand objectives and the long-term business plan
- Preparing marketing budget and managing expenditures across initiatives and channels

**Qualifications**
- Bachelor's degree or equivalent experience
- Minimum 8 years' of digital marketing experience with start ups or tech-driven companies

Industry

Insurance

City

Riyadh

Province

Riyadh

Country

Saudi Arabia

Postal Code

11564



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