Marketing Specialist
1 week ago
MARKETING SPECIALIST
- Key responsibilities:_
**Marketing Strategy Development**:
- Assist Marketing Manager in formulating and implementing annual and quarterly marketing plans that align with overall business objectives.
- Assist in developing strategies for different channels, including in-store promotions, key account campaigns, and digital channels.
**Social Media Management**:
- Develop and execute social media marketing strategies across various platforms (Instagram, Twitter, Snapchat, TikTok).
- Create engaging content, including text, image, and video posts.
- Monitor social media channels for trends and opportunities.
- Engage with followers and respond to comments and messages promptly.
**Graphic Design**:
- Create visually appealing graphics for social media posts, advertisements, and other marketing materials.
- Design marketing collateral such as banners, flyers, and brochures.
- Ensure all designs align with brand guidelines and messaging.
**Search Engine Optimization (SEO)**:
- Conduct keyword research and optimize website content for search engines.
- Implement on-page and off-page SEO strategies to improve website visibility and rankings.
- Monitor website performance using analytics tools and make data-driven recommendations for optimization.
**Communication and Customer Service**:
- Communicate effectively with internal teams to coordinate marketing campaigns and initiatives.
- Provide exceptional customer service by addressing inquiries and concerns in a timely and professional manner.
- Collaborate with sales and other departments to ensure marketing efforts align with overall business objectives.
- Requirements:_
Bachelor's degree in Marketing, Communications, or a related field.
Fluent in both Arabic and English, with the ability to create content and communicate effectively in both languages.
Proven experience in social media management, graphic design, and SEO.
Excellent written and verbal communication skills.
Strong customer service orientation and ability to engage with diverse audiences.
Proficiency in graphic design software such as Adobe Photoshop, Illustrator, or Canva.
Knowledge of SEO best practices and tools such as Google Analytics and SEMrush.
Creative thinker with a passion for marketing and staying updated on industry trends and best practices.
**Experience**:
- Marketing: 3 years (required)
**Language**:
- English (required)
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