Temporary Marketing Manager Ksa

2 weeks ago


Makkah, Saudi Arabia Make Up For Ever Full time

**Position**:
**KSA- MARKETING MANAGER - SCOPE: (Maternity cover December 2023 - July 2024)**

Key marketing function - reporting to the regional marketing manager & KSA Country Director - the objective is to be our eyes in the KSA market: Manage the Marketing & Merchandising business in KSA in line with regional trade plans, with a priority to maintain & elevate the brand image by ensuring a perfect in store execution while working hand in hand with several departments like Digital, training, merchandising and sales and sharing market best practices and locally relevant activations,

**MARKETING OPERATIONS**:

- Ensure excellence in executions for all the regional launches & local activations with a specific focus on the execution of the February big bet and the Ramadan Kits:

- Coordinate with regional merchandising team on pop-up/EDG production and installation.
- Ensure POSM, GWPs and PWPs are dispatched on time
- Coordinate freelancers’ recruitment and training
- Planograms are cascaded and implemented
- Floor teams are briefed and trained
- Work with the Regional Boutique marketing manager on setting and executing KSA adapted activations for the KCPs (Women’s drive day), bringing KSA relevant concepts and ideas in line with the budget allocated and key objective.
- Set the budget of local activations & freelancers hand in hand with sales team
- Review and update local activations, freelancers & maintenance budget and reporting actuals vs. target monthly.
- Ensure all marketing budgets for KSA are maintained and optimized.
- Collaborate in setting the monthly line target in respect of brand strategy and directions
- Participate in kits proposals & novelties forecasts in collaboration with the team & feed regional team with qualitative feedback
- In charge of supporting all the regional marketing team requests
- Build & maintain the relationship with key retailers Sephora, Boutiques, Faces & others.

**MERCHANDISING**:

- Build the maintenance budget and reporting to the regional merchandising manager monthly the actual spent Vs. Target
- Work closely with regional merchandising team to ensure launch assets are received correctly and on time for a timely implementation.
- Work closely with VM executive to ensure best in class merchandising

**REPORTING**:

- Marketing reports: share with regional team reports of weekly market trends, competitor launches and best practices
- Launch reports: generate post launch reports, qualitative team and customers’ feedback & sell out for each launch or KCP.
- Merchandising reports: Conduct bi-weekly market visits to boutiques & distribution and feed the floor & regional teams with insights

**TEAM MANAGEMENT**:
Manages a team of 1 Marketing Executive based & 1 VM Executive.

**Profile**:
Fluent in Arabic and in English - mandatory

Entitled to an Iqama

Operational Marketing experience of 4 to 5 years in luxury or FMCG

Team management experience

attention to details



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