Pr & Communications Manager, Mena

2 weeks ago


Riyadh, Saudi Arabia ESL FACEIT Group Full time

At ESL FACEIT Group (EFG), we create worlds beyond gameplay where players and fans become a community. Built on a legacy of world-renowned esports and gaming brands, including ESL, FACEIT, and DreamHack, we are the leading esports and video game entertainment company, providing innovative ecosystems for global communities of players, fans and creators around the games they love. Working alongside leading partners, brands and global IPs, we operate an unmatched portfolio of live events, digital platforms and developer tools that reach and engage millions of gamers worldwide.

Our Marketing team is dedicated to manage the commercial and marketing functions in the company. Together, they drive EFG's commercial success through strategic marketing efforts.

We are brought together by a shared passion and drive to make gaming the most exciting form of entertainment in the universe and to make the game GGFORALL a good game for all. We are forging a path with the tools to make something truly incredible for everybody, everywhere, and we want you to join us on our mission to help us grow our community and brand in the Middle East.

As the PR and Communications Manager in the Middle East, you will be pivotal in shaping and strengthening our regional media network and relationships. We are seeking individuals who not only share our enthusiasm for gaming and esports but also bring their ideas, distinctive skills, creativity, and enthusiasm to the table, all while embodying the essence of a collaborative team player. Your unique attributes can significantly influence the future of esports in MENA and globally, empowering you to contribute to its evolution actively.

**Requirements**:
**Who should apply?**
- Passion: Embracing the most coveted quality, you exude an ardent enthusiasm for gaming and the dynamic esports realm. Contributing to our esteemed portfolio at EFG, including DreamHack Festivals, ESL Pro Tour, Intel® Extreme Masters, ESL Mobile, and various other initiatives, signifies your pursuit of making us the preferred destination for your professional journey.
- Impact: You are a proactive individual known for being a go-to resource when it comes to generating innovative ideas and seamlessly translating them into actionable plans. Your innate ability to navigate strategic thinking while remaining hands-on positions you as a stabilizing force amid chaos, making you a reliable source of calm for others during challenging times.
- Curiosity: Your inquisitive nature constantly prompts you to question existing approaches, always exploring the possibility of more recent methods. A proficient listener, you possess a natural inclination toward change, learning, and continuous development.
- Agility: A cornerstone of your strengths lies in your ability to thrive in a dynamic environment, collaborating seamlessly with individuals across the company, stakeholders, and publishers. Your enjoyment of communication, explanation, implementation, and refinement of ideas reflects your commitment to enhancing the gaming community.
- Team Harmony Advocate: Thriving in collaborative environments, you find fulfillment in contributing to team success and assisting others in reaching their objectives. Your commitment to "Team Geist" ensures a collective effort toward shared goals.

**Are you ready for a Game-Changing Career Experience?**

PR & Communications Manager, MENA you are responsible for supporting, executing, and adapting the global PR strategy for EFG effectively and innovatively, suitable to the local market.
Working with our PR partner in KSA, your goal is to help position and drive awareness for our brands EFG, ESL, DreamHack, and FACEIT in the region, including speaking opportunities for EFG’s executive management team; create and execute campaign initiatives from the first pitch to the final coverage report as well as draft and localize press releases, media alerts and presentations for our tournaments, products, partners, and media events. Your creativity and outside-the-box thinking inspire colleagues.

**What you’ll do**
- Support the execution and adaption of the global PR strategy for the MENA market;
- Lead positioning and driving awareness in the region for EFG and its master brands ESL, DreamHack, Intel Extreme Masters, and FACEIT towards media, partners, and fans;
- Draft press releases, media alerts, and presentations for our tournaments, products, partners, and media events;
- Strengthen and grow our media network in the MENA and build relations with relevant stakeholders and departments across the EFG organization, as well as work directly with our MENA leadership, global PR team and Riyadh-based and global PR partners;
- Create and execute brand, partner, or product/event-related campaign initiatives from the first pitch to the final coverage report;
- Manage and guide our PR partner in the region, based in KSA and Dubai, and be a first point of contact for daily press related enquiries;
- Manage anyt



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