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Sales and Marketing Director

4 weeks ago

الرياض, Saudi Arabia GL EVENTS Full time

GL events, an expert in the event industry, combines operational expertise, excellence in customer service and a commitment to corporate social responsibility. With operations in 90 countries, the Group has three core businesses: trade show organisation, venue management and event services. In 2023, GL events generated sales of €1.4 billion, 45% of which was generated outside France.
- It is in this context that we are recruiting our Sales and Marketing Director, to work in Ryadh, Medine and Djeddah.

The Sales Director is responsible for marketing and achieving the sales targets set by Management. In this role, he/she: ensures the sales and marketing of the spaces in Ryadh, Medine and Djeddah and services offered by as well as all new Venues contracted in the future.

Coordinates and manages all the company's sales, communication and marketing activities.

**Position**:
1-Sales and marketing strategy:

- Work with General Management to draw up an annual and multi-year sales strategy,
- Prepare an annual and three-year sales action plan, which is regularly updated,
- Help to define the pricing policy with General Management,
- Adjust the yield policy in agreement with the site CEO,
- Ensure that the sales targets set with General Management are met,
- Plan and supervises promotional operations, incentives and participation in trade fairs,
- Coordinate the sales team's training plans with Management,
- Approve quotations and, where appropriate, the discount rates proposed by his team.

2-In terms of operational sales management:

- Implement technical resources to boost sales,
- Use active prospecting techniques,
- Lead Project Managers and assist with difficult negotiations,
- Play a commercial role for key accounts,
- Manage sales and take part in contract negotiations,
- Organise weekly business follow-up meetings,
- Manage a customer/prospect database,
- Take part in promotional operations,
- Monitor payments and customer service quality,
- Work with the programming committee to optimise planning,
- Ensure that the pricing policy is implemented while respecting commercial margins.

3- Marketing mission:

- Drawing up the annual Marketing Plan, including actions and costs,
- Carrying out market research to position the BUs, products and services,
- Proposing new products or services to General Management,
- Internal communication and associated technical sales training,
- Design and update sales control tools,
- Integration of feedback on competitive intelligence and marketing,
- Sharing marketing information across the sales network,
- Updated regional and national benchmarking,
- It provides up-to-date regional and national benchmarking.

In terms of marketing support for sales:

- Design and promotes packaged offers and new products,
- On an ad hoc basis, he/she manages all telephone marketing and/or mailing operations for targeted campaigns.

In terms of understanding customer needs and expectations and measuring customer satisfaction:

- Carrie out an annual marketing study on customer expectations,
- Monitor changes in customer expectations,
- Monitor, distribute and use customer quality questionnaires in conjunction with the company's management committee.

4- Communications
- The Sales Director is responsible for drawing up the communication plan, which lists all the actions envisaged and their cost.

In terms of marketing support for sales development
- Design, produces or commissions the production of all product communication media (brochures, flyers, etc.) tailored to each market.

For the website:

- Ensure the quality and updating of information posted on the site.

5 - Management:

- Manage and lead the sales team spitted within the Venues,
- Define and structure working methods,
- Manage working hours,
- Evaluate employees annually and define their objectives,
- Develop staff skills,
- Participate in the recruitment of staff for the business,
- Check employees' expense accounts.

6 - Spaces Division:

- Take responsibility for the cross-functional actions assigned,
- Participate in performance improvement projects across the network,
- Exploit and develop synergies with the Group's other Business Units,
- Suggest improvements to the way the business is operated,
- Use network benchmarks to improve performance (product ranges, pricing policy, etc.),
- Promote the Group's other sites to potential customers.

**Requirements**:

- Education: 5 years' higher education in commerce, marketing or business management (business schools, universities).
- Professional experience: Minimum 8-10 years' experience in a sales and marketing management position, ideally in a B2B environment, with expertise in team management, key account management and strategic development.
- Personal qualities: Natural leadership, strategic thinking, excellent analytical and negotiating skills, good interpersonal communication skills, ability to motivate a team and inspire a performance culture.
- Perfect command of Englis