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Marketing Specialist

5 months ago

Riyadh, Saudi Arabia Aldenham Prep School Full time

Job Overview

The Aldenham Education Group (AEG) is looking to appoint an experienced Marketing Specialist to help us develop our brand positioning and direct marketing of our new school. The role requires someone to work throughout the School terms and for some weeks of the School holidays, and is therefore a full time post.

Responsibilities as Marketing Specialist
- Familiarise yourself with the Aldenham brand ideals and websites to create content that supports their objectives and desired identity
- Work with the AEG marketing agency to develop a web content strategy that encompasses the goals of the school and aligns with the Aldenham image
- Work with the AEG marketing agency and/or local marketing agency to design direct marketing campaigns to generate interest from existing and new markets and to position the school effectively
- Cooperate and work with the marketing agency to ensure that the individual school marketing is in keeping with the Aldenham brand
- Oversee the management of the school website, in liaison with the agency, and guide ideas for development
- Work with staff and pupils in the school to create a rich seam of creative and appropriate content to represent the vibrant and diverse nature of what is offered in the school, capturing key events but also effectively portraying the normal on both the website and social media channels
- Oversee a content marketing calendar that schedules all aspects of the creation and delivery of content throughout the year both for in-house media, but also third-party directories and advertising, in liaison with the Head and the Agency
- Review copy for articles on the websites written by the agency and approve for posting - Monitor the position of the school in the press, reporting to the Head and the agency any concerns
- In liaison with the Head and the Office Manager, be responsible for the organisation of Open Days and other dedicated marketing events in School
- Make connections with external companies and compounds in order to drive interest from their employees and clients in sending children to the School
- Develop good working relationships with the other early years settings from which pupils may join Aldenham. This will include visit to those settings on an informal basis or for arranged meetings with prospective parent groups
- Attend events to capture them as content. Take photographs and video and edit to make them web and agency ready. Events may take place in the evenings and some weekends
- Manage the photo and video library on Teams/Sharepoint or other DAM, developing appropriate categorisation to enable easy search.
- Monitor permissions for photo and video usage, in consultation with the Registrar and the Data Manager.
- Working with AEG marketing agency, stay abreast of current best practices in the industry and review competitor websites and Social Media Feeds to compare their activities with those of this school
- Establish and maintain effective communication channels and efficient/effective working relationships with other members of school personnel and customers
- An affinity with children - this is, after all, a school
- A passion for digital marketing and a readiness to embrace the fast developments in the digital world
- At least three years of agency experience or similar in a content creation/events management role
- Excellent verbal communication skills with a good command of the English language - Excellent written communication skills and an ability to write and proofread copy in English
- Confidence dealing face to face and on the telephone in a sales capacity, as we are marketing a product to prospective parents
- Ability to conceive fresh and appealing ideas for new content that establishes or supports the Aldenham brand identity and is appropriate for the different target ages
- Good understanding of Social Media marketing, including appropriate strategy on developing content plans for organic advertising and sales funnels for paid advertising
- Strong skills in creating original content that targets a specific audience and meets company objectives
- Ability with photography and photoshop (or similar) to prepare appropriate and creative content for the agency and for our own website
- Ability with videography and video editing platforms to prepare appropriate and creative content for the agency and for our own website
- Good working knowledge of MS Office 365, including MS Teams for collaboration, Sway and Forms - Good working knowledge of WordPress
- The Marketing Specialist will need to be capable of carrying the necessary work on print materials in liaison with external agencies as require

Ability to commute/relocate:

- Riyadh: Reliably commute or planning to relocate before starting work (required)