Nrm Manager

Overview:
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The BU RM Leader (this role) reports functionally to the Sector VP RM and operationally to CUGM- serving as a key business partner and the pricing expert for the local unit. This position helps drive consumer penetration and category profit pool growth, mainly by leading the strategic development & execution of optimized pack-price architectures (both short & long term) and product mix plans across brands and channels. As leader of the local Pricing practice, the BU RM Leader ensures improved strategic pricing capabilities and market delivery of strategic pricing objectives for profitable value + volume growth and share gain.

**The Primary objectives for the BU NRM Sr Manager are**:

- Lead development of portfolio pricing strategy and price-value actions for profitable value and volume growth. This includes collaboration across all functions to deliver a holistic Price Value chain approach, ensuring category, consumer, customer, company (BU) and competitive impacts are well-understood and integrated within pack-price recommendations and execution plans.
- Development of the 3 years Pricing Roadmap, outlining the pricing strategy by brand & pack in each year, anticipated pricing action required over the PSP timeline and its impact on overall volume growth.
- Development of the detailed AOP Pricing plan to be executed - outlining key RM initiatives, timing, and financial impacts
- Chair/co-chair the local cross-functional Pricing Council. This includes ensuring regular monitoring and assessment of portfolio pricing performance versus the category, development of strategic pricing recommendations and project management of price-value actions & execution (through Annual Plan and S&OP+ process cycles).
- Drive development of portfolio Net Price Realization, Product Mix & Trade Spend plans at the channel/key customer level. This includes partnering closely with Sales, BU Marketing, Finance and Pricing councils (as necessary) to set annual mix targets, establish pricing corridors & promotion price guidelines, manage triple/quadruple net price performance and minimize cross border/parallel trade.

**Responsibilities**:
Leads the creation of market portfolio pricing strategy, development of annual pricing plans/recommended actions and overall management of the local market pricing practice. This includes leveraging Pricing Playbooks & partnering with:

- BU Marketing, Insights and Sales for optimized brand pack-price architecture across key price tiers, thresholds and partitions to ensure pricing attractiveness and competitiveness against consumer penetration, transaction and trade-up goals.
- Sales, Customer Marketing, Category Management & Key Account teams to unlock price point opportunities by channel for category/profit pool growth with customers.
- Commercial & Finance to lead the Commercial Policy implementation including Pricing, Trade terms and conditions, Promotion management. Analyze and identify actions to improve ROI and deliver target Prime Margin for the BU
- BU Marketing and R&D to capture Innovation price-value opportunities and enhance alignment to brand/BU strategy and overall pack-price architecture goals
- Finance and S&OP+ team to ensure price recommendations and action inputs are included in Annual Operating Plan and period S&OP+ cycles.
- Report, plan and govern Trade spend (Promotion Management) for the channels and their subchannels in partnership with Sales Teams
- Chair/co-chair the Local market Pricing Council, including integration