Marketing Manager Gcc
2 days ago
Marketing Manager GCC
PURPOSE OF THE ROLE
An exciting opportunity has come forth for Marketing Manager leading brand building & brand development home & personal care brands across GCC. This role reports to the Marketing Director for GCC
The roles purpose is to super charge growth of global home & personal care brands across GCC via the following.
- Adapting global & regional innovations for launch locally
- Translating consumer insights to action to drive relevant & local communication
- Whitespace expansion into new geographies
KEY ACCOUNTABILITIES
- Brand building:
- Translating consumer & RMS insights into developing 3Y Strategic Business plans
- Developing local and\or adapting regional communication for execution on media & on-ground activation
- Collaborating with commercial teams, local creative & media agencies to execute local campaigns holistically across all consumer touchpoints
- Project management of innovations & campaigns, stakeholder management to ensure on time in full delivery of all initiatives
- Building effective relationships with key customers in Modern Trade & Pharmacies to drive critical distribution & in-store plans
- Brand Development
- Interface with Global\Regional teams for consumer insights, equity & innovation solutions to fill local market gaps
- Develop communication tool kits for execution locally
- Localize brand profile & architecture for key categories
EDUCATION AND EXPERIENCE REQUIREMENTS
- Approx 7-9 years of core multi-national FMCG experience, preferably in personal care\beauty categories with strong understanding of P&L management
- Brand building & brand develop experience must-have; develop local\adapting regional communications, launching innovations (product & packaging development, pricing analysis, P&L development & management, consumer insight generation & analysis, 360 launch - media planning, communication, on-ground activation etc)
- Experience working with internal senior global
egional teams and external agency partners (media, creative, activation, consumer insights, packaging development agencies etc)
- Commercial experience 1-2 years preferred, however not mandatory
- Saudi national
- Based in Jeddah or open to relocation to Jeddah
PERSONAL ATTRIBUTES/ KEY BEHAVIOURS
KEY stakeholders
Internal: Global & Regional equity & innovation teams, Local commercial team across Middle East & Africa
External: Creative, media, consumer insights agencies and top Modern Trade & Pharmacy customers
**Global VISA and Relocation Specifications**:
**Primary Location**
Saudi Arabia
- Jeddah
**Additional Locations**
**Worker Type**
Employee
**Worker Sub-Type**
Regular
**Time Type**
Full time
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