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Assistant Marketing Manager
4 days ago
As the Assistant Marketing Manager, you will be responsible for the strategizing, planning, development and implementation of marketing activities and campaigns for the events, with the core KPIs of delivering good attendance and attendees’ experience.
**PRINCIPAL DUTIES AND RESPONSIBILITIES**:
- Work closely and collaboratively with the Event team to plan and execute the event’s entire marketing campaign
- Management of websites and execution of enewsletters, as well as using analytics to improve the marketing campaigns
- Conceptualize, design, provide copy and supervise production of marketing collaterals (both on and offline) for events
- Work with trade media and partners such as trade associations to extend promotional reach
- Conceptualise and manage onsite programmes such as but not limited to knowledge theatres and technology tours
- Onsite event management including but not limited to
- Supervision of survey temps to ensure quality insights are captured
- Obtaining exhibitor and visitor quote
- Management of social media sites
**Qualifications**
- At least 3 years of working experience in the related field is required for the position
- Required Skill(s): Excellent communications skills both orally & in writing, meticulous, self-driven with high levels of initiative, multi-task, deliver quality work within tight deadline, self-starter with an analytical and creative mind
- Knowledge and ability with IT systems including core MS Office packages (Word, Excel, Power Point, Access)
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