Senior Vice President

7 days ago


الرياض, Saudi Arabia DAZN Full time

What's your new role about?
**Join DAZN as our SVP of Marketing - Saudi Arabia**

**Be Part of DAZN's Historic Saudi Launch**

We're bringing our game-changing sports streaming platform to Saudi Arabia, featuring global sports content like NFL, Boxing, and exclusive local partnerships with top Saudi clubs like Al-Hilal and Al-Nassr.

This is a monumental expansion for DAZN, and we want YOU to help us lead the charge as our SVP of MarketingIn this high-profile role, you'll drive our marketing strategy in Saudi Arabia, establishing DAZN as the _go-to sports streaming service _in the Kingdom.

As a digital native with a strong track record in direct-to-consumer (D2C) marketing, you'll spearhead customer acquisition and retention, collaborate with major sports partners, and build a world-class local team to support our rapid growth..
What You'll Do
- Lead DAZN's Marketing Strategy in KSA: Develop and execute a comprehensive plan that drives brand awareness, customer acquisition, and engagement.
- Build a Powerful Brand Presence: Make DAZN the top-of-mind sports streaming service for Saudi fans.
- Drive Customer Growth: Create winning digital marketing campaigns across social, search, and display to attract new users.
- Boost Retention & Engagement: Lead CRM programs to keep our customers engaged and loving the DAZN experience.
- Collaborate with Local Sports Partners: Work closely with football clubs and sports organisations to amplify our reach.
- Own Customer Touch
- points: Optimise the user journey across landing pages and in-app experiences.
- Recruit & Build a Stellar Team: Assemble and mentor a high-performing local marketing team that's ready to scale.

What You'll Need to Succeed
- Proven experience in a senior D2C marketing role, preferably in digital platforms or subscription services.
- Expertise in digital marketing channels and CRM strategies.
- Strong analytical mindset with a passion for data-driven decision-making.
- Demonstrated success in building and leading marketing teams.
- Familiarity with the Saudi market, with Arabic language skills as a big plus



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