Content Marketing Executive

4 weeks ago

Riyadh, Saudi Arabia Tahaluf Full time

**Company Description** Tahaluf** brings together strategically important commercial communities from the Kingdom of Saudi Arabia, the wider Gulf region and from around the world through a portfolio of world-class exhibitions and digital platforms.

Following the successful launches of award-winning tech events LEAP and Black Hat, Tahaluf will bring iconic Informa brands to the Kingdom of Saudi Arabia including Cityscape, **CPHI** **and Cosmoprof serving the global real estate, pharmaceutical and beauty industries respectively, in 2023 and 2024.

Tahaluf is seeking a full-time Content Marketing Executive with a focus on creating compelling and engaging campaign content within the tourism sector alongside the Content Marketing Manager and Senior Marketing Manager.

As a Content Marketing Executive, you will play a pivotal role in executing content strategies to drive engagement, brand awareness, and lead generation across various digital platforms. This is an exciting opportunity for a creative individual with a passion for content creation and marketing to bring their skillsets into the trade events and exhibitions industry.

**Responsibilities**:

- Growing new users, subscribers, database, pageviews, and engagement
- Conducting primary and secondary market research with industry stakeholders to gain deep insights into their requirements and deliver tailored content accordingly.
- Conducting keyword research and optimize content for SEO to improve organic search visibility and drive traffic.
- Developing and executing comprehensive content marketing strategies aligned with business objectives and target audience preferences.
- Collaborating with cross-functional teams including marketing, design, and sales to ensure content is aligned with brand messaging and objectives.
- Managing content calendars and schedules to ensure timely delivery of content across all channels.
- Monitoring and analysing content performance using analytics tools to measure effectiveness and make data-driven decisions for optimization.
- Staying updated on industry trends, best practices, and emerging technologies to continuously improve strategies and tactics.
- Assisting in the planning and execution of marketing campaigns, promotions, and events to support business objectives.
- Maintaining brand consistency and integrity across all content initiatives.
- Providing guidance and education in brand messaging, style guidelines, and voice.
- Identifying ways to repurpose existing content in the form of webinars, whitepapers, infographics, etc.

**Qualifications** Qualifications**
- Bachelor’s degree in marketing, Communications, Journalism, or related field.
- Proven experience in content marketing, preferably in a digital publication.
- Minimum of 3 years of experience.
- Excellent writing and editing skills with a keen eye for detail and grammar.
- Strong understanding of SEO principles and best practices
- Experience with digital analytics tools such as Google Analytics or similar.
- Ability to work effectively in a fast-paced, deadline-driven environment with strong project management skills.
- Creative thinker with the ability to generate innovative ideas and solutions.
- Strong interpersonal and communication skills with the ability to collaborate effectively across teams.

**Additional Information** Core Benefits**:

- Medical Insurance for individual and family
- Annual leave - 25 days
- Wellbeing Benefits
- Light Sundays - no meetings / self-development focus
- Working anywhere - 1 month every year

**Additional Expat Benefits Only**:

- Paid visa costs - individual and family up to a max of three children
- Paid flight to KSA - individual only
- Relocation costs to cover a hotel room - up to 60 days (single / family room), & Excess baggage allowance of up to SAR 2500
- Cost of an Annual trip home - economy class - individual only
- On leaving the company - paid flight home for you and end of service gratuity payment (if applicable)

**Additional Benefits where the Saudi National is relocating within KSA Only**:

- Paid flight to KSA - individual only
- Relocation costs to cover a hotel room - up to 60 days (single / family room), & Excess baggage allowance of up to SAR 1500

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