Gcc Senior Brand Manager

2 weeks ago

Riyadh, Saudi Arabia AstraZeneca Full time

**JOB TITLE**

**GCC Senior Brand Manager - CVRM**

**ABOUT ASTRAZENECA**

AstraZeneca is a global, science-led, patient-focused biopharmaceutical company that focuses on the discovery, development, and commercialization of prescription medicines for some of the world’s most serious diseases. But we’re more than one of the world’s leading pharmaceutical companies.

**ROLE SUMMARY**

Maximize the potential of the AstraZeneca CVRM Specialty across GCC, through professional and successful working relationship with internal and external customers. Manage the promotion, launch excellence, pricing, and positioning of the products in the relevant therapeutic portfolio, development of a disease area vision and strategy, effective resource allocation, to optimize sales and profits. Strategize, and implement the marketing plan.

The Senior Brand Manager will work very closely with the Marketing Head to deploy and adapt the AZ brand strategy to the local market, including tactics and execution.

The role will be either based in Saudi (Riyadh) or UAE (Dubai), with travel requirement across the GCC.

The role is reporting to GCC Marketing Head CVRM Specialty - New Launches

**What you’ll do**

**Operational Brand Management & Customer Excellence**
- Ensures launch readiness and planning of key activities pre/post launch. Builds solid marketing mix through delivery of appropriate channels.
- Fully accountable for building & driving the brand strategy aligned with global strategy and local market dynamics.
- Develop robust understanding of the patient journey to design tailored programs tackling the gaps within, with special attention to patient finding activities.
- Participate in the development of the Business Action Plan in close collaboration with the Marketing Head.
- Drives the full implementation of the operational Business Action Plan in close collaboration with the key functional team members.
- Keeps the Business Action Plan updated, implement the plan to ensure that Brand objectives are realized, including revising the Segmentation & Targeting to ensure full coverage /expansion of target list as per marketing strategy.
- Leads the operational roll-out of the pre-agreed strategic and operational plan (campaign task force, monthly implementation meetings).
- Identify potential new market insight and collaborate with Market Intelligence to leverage all important market data to refine action plans or to prioritize activities.
- Develop and understand market research principles/sources/tools/methodology.
- Leads forecast during business planning process, Work with local data to contribute to forecasting models. Input to market research plan and monitors KPIs for brand dashboard
- Manage resources - P&L.

**Communication & Promotion**
- Develop all campaign material and all the briefing documents to ensure maximum impact.
- Actively contribute in collaboration with the brand team to ensure alignment with strategy the following activities as required: Advisory boards, round tables or other expert meetings, National symposia/ WebEx/ Webcast/ Virtual summit, Launch meetings.
- Be actively involved in the organization of regional and national sales meetings/business reviews as required.
- Ensure full compliance of material / activities with ethical and Code of Ethics (demonstrate and ensure active respect for values, business ethics, local laws, policies, and marketing procedures).
- Propose Budget spend on the defined territory & responsible for accurate budget management.
- Briefing and selection of agency and review performance of agency and costs.

**Stakeholders’ management**
- Build relationships with key internal / external stakeholders.
- Leads Brand Team, developing and implementing plans for KEE development & marketing strategy implementation.
- Cooperates with TA team to empower sales force, strengthening their capacity to implement business strategy. Though: field visits at regular intervals to gain insight on current and future marketing initiatives and ensure correct product information is delivered, providing training to the team on the promotional materials and product strategy, addresses their concerns or questions regarding brand strategy and promotional materials.
- Report on the status of implementation of the tactical plan to internal customers.
- Proactive assessment of brand performance, proposing needed actions to tap on opportunities, working without supervision, successfully addressing outstanding challenges of marketing strategy implementation.
- Establish and maintain quality and trustful contacts within the relevant medical community, with opinion leaders, influencers, and deciders, in compliance with local requirements: have frequent contact with field team, HCP and KOLs

**Corporate responsibility**:

- Maintains highest ethical standards and work in a spirit of AstraZeneca Code of Ethics, following rules & norms set by corporate policies.
- Ensures that all conducted activities

  • Brand Director

    3 weeks ago

    Riyadh, Saudi Arabia PENCIL [Brand+Web] AGENCY Full time

    Analyze brand positioning andconsumer insightsShape and communicate ourvision and missionTranslate brand elementsinto plans and go-to-market strategiesManage ateam of marketing people working on brandinitiativesLead creative development tomotivate the target audience to “takeaction”Establish performancespecifications, cost and price parameters, market...

  • Brand Manager

    4 weeks ago

    Riyadh, Saudi Arabia Qoyod Full time

    **Job Summary** **Responsibilities** - Conduct market research to identify target audiences and their needs. - Develop marketing strategies that align with the company's overall business goals. - Create and execute marketing campaigns across all channels, including digital, print, and broadcast. - Manage the brand's budget and track ROI. - Work with...

  • Senior Brand Partnerships Manager

    3 weeks ago

    Riyadh, Saudi Arabia ITP Media Group Full time

    We arelooking for a highperforming Senior Brand Partnerships Manager togrow the sales performance and revenue in KSA for ITP Originals andTop Gear Middle East specifically.Overall responsibility includesbeing part of the sales team of ITP Originals in achieving monthlyand quarterly sales targets for the division. You will beresponsible for identifying and...

  • Senior Brand Partnerships Manager

    3 weeks ago

    Riyadh, Saudi Arabia ITP Media Group Full time

    We are looking for a highperforming Senior Brand Partnerships Manager to grow the sales performance and revenue in KSA for ITP Originals and Top Gear Middle East specifically.Overall responsibility includes being part of the sales team of ITP Originals in achieving monthly and quarterly sales targets for the division. You will be responsible for identifying...

  • Assistant Brand Manager

    3 weeks ago

    Riyadh, Saudi Arabia KNR Global Executive Search Pte Ltd Full time

    Support the marketing team indefining the strategic direction for Baby Care Segments acrossfocus markets (GCC with special focus on KSA). Data-based decisionmaking to drive profitable category growths Offtake Analysis, IMSAnalysis, Category P&Ls.Anchor incross-agency (creative, digital, PR) interactions for effective360-degree communication development on...

  • Assistant Brand Manager

    3 weeks ago

    Riyadh, Saudi Arabia KNR Global Executive Search Pte Ltd Full time

    Support the marketing team in defining the strategic direction for Baby Care Segments across focus markets (GCC with special focus on KSA). Data-based decision making to drive profitable category growths Offtake Analysis, IMS Analysis, Category P&Ls.Anchor in cross-agency (creative, digital, PR) interactions for effective 360-degree communication development...

  • Business Development Director

    1 week ago

    Riyadh, Saudi Arabia Mondia Group Full time

    **WHAT WE DO **| Our talented teams create tech that connects brands to people via meaningful content that impacts their lives in positive ways. By understanding where the markets are going and where technology fits in; we use our knowledge to identify solutions that boost businesses and shift user experiences. **WHY WE’RE DIFFERENT **| What makes us a...

  • Senior Category Manager

    1 week ago

    Riyadh, Saudi Arabia Afaq Q Tech General Trading Full time

    5+ years of with Excel experience - 5+ years of account management, project or program management or buying experience - Bachelor's degree, or 5+ years of professional or military experience - Knowledge of Microsoft Access or SQL - Experience using data to influence business decisions - Experience driving internal cross-team collaboration - Experience with...

  • Brand Partnerships Manager ITP Gaming

    3 weeks ago

    Riyadh, Saudi Arabia ITP Media Group Full time

    A Brand Partnerships Manager is required to sell the full 360 services of ITP Gaming KSA including B2B and B2C events activations and tournaments (online and offline) ingame advertising mobile game development and influencer marketing to gaming and nonendemic clients.Primary Responsibilities:Management of existing key clients and their account...

  • Brand Partnerships Manager ITP Gaming

    3 weeks ago

    Riyadh, Saudi Arabia ITP Media Group Full time

    ABrand Partnerships Manager is required to sell the full 360services of ITP Gaming KSA including B2B and B2C events activationsand tournaments (online and offline) ingame advertising mobile gamedevelopment and influencer marketing to gaming and nonendemicclients.PrimaryResponsibilities:Managementof existing key clients and their accountgrowthAchievingsales...

  • Brand Manager

    4 weeks ago

    Riyadh, Saudi Arabia Al Assalah Al Mutajadidah Inc. Full time

    **Job Opening: Brand Manager at Al Assalah Al Mutajadidah Inc.** **Location**: [Riyadh, Saudi Aribia] **Job Type**: Full-time **Position Summary**: **Key Responsibilities**: - Develop and execute brand strategies to meet sales targets and enhance brand visibility. - Collaborate with e-commerce platforms such as Ounass, Namshi, and Nice One to optimize...

  • Brand Manager

    4 weeks ago

    Riyadh, Saudi Arabia AstraZeneca Full time

    **JOB TITLE** **Brand Manager** **ABOUT ASTRAZENECA** AstraZeneca is a global, science-led, patient-focused biopharmaceutical company that focuses on the discovery, development, and commercialisation of prescription medicines for some of the world’s most serious diseases. But we’re more than one of the world’s leading pharmaceutical...

  • PR & Communications Senior Account Manager - Brand

    1 month ago

    Riyadh, Saudi Arabia Daniel J Edelman Holdings Full time

    The Senior Account Manager (SAM) is responsible for managing overall account team performance as it relates to client service and quality control on multiple, sizable pieces of business. S/he will understand Edelman’s various consulting processes/approaches and capabilities, including public engagement, message workshops, master narrative assignments,...

  • Category / Sr. Brand Manager - Food and Beverage

    7 days ago

    Riyadh, Saudi Arabia Rawaj - Human Capital Management Full time

    Leverage your abilities and join the dynamic team of a leading company specializing in **the Food and Beverage Industry in Saudi Arabia.** **Job Context: working as (Position Title) entails " 2 general roles "** **Category / Sr. Brand Manager to lead our brand management team. strategic thinker with a proven track record of developing and executing...

  • Head of Brand

    3 weeks ago

    Riyadh, Saudi Arabia Homzmart Full time

    Company Description **Homzmart** is an end to end community that connects home professionals with homeowners who can browse home designs, furniture, accessories and products and also can find reviews, referring professionals, take advice from professionals and read articles about home improvement. **Job Description**: - Managing the whole team to ensure...

  • Brand Activation Manager

    1 week ago

    Riyadh, Saudi Arabia Aram Meem Full time

    **ToYou is a leading online Saudi food ordering and delivery super-app with one of the largest and most comprehensive networks of merchants across the Kingdom of Saudi Arabia. We seek to deliver all necessities across the Kingdom, whether they be from restaurants, supermarkets, pharmacies, or more.** **Job Descriptions**: **The Brand activation managers**...

  • Accountant Gcc

    4 weeks ago

    Riyadh, Saudi Arabia Alliance LHLM FZE Full time

    **Job Title**: Accountant GCC **Location**: Kingdom of Saudi Arabia & United Arab Emirates **Job type**: Full time **Objectives**: To ensure all required reports and accurate records are performed efficiently, effectively, and accurately for the smooth running of the accounting and finance functions. **Reports to**: Finance Manager **Responsibilities &...

  • Senior Brand Designer

    7 days ago

    Riyadh, Saudi Arabia UBRAND Advertising Co. Full time

    **About the Position**: To be successful in this role, you should have in-depth knowledge of graphic design, styles, and layout techniques. You should also have experience executing marketing projects from conception to production. **Requirements**: **Responsibilities**: - ** Branding Designer** - Study design briefs - Conceptualize visuals based on...

  • Brand Marketing Manager

    3 weeks ago

    Riyadh, Saudi Arabia Pause Experience Company Full time

    job brief: we believe marketing is more than sharing a wellwritten post or a sending nice structured email marketing is about deep and complicated activities that results in one brand image which deliver the core message to the audience. as Brand Marketing Manager in PAUSEAWAY you will be leading our marketing activities and introducing our current and...

  • Brand Manager

    3 weeks ago

    Riyadh, Saudi Arabia RF Combine LLC Full time

    **Role: Brand In Charge** **Industry: Food Stuff** **Work Location: KSA** **Experience: Minimum 5 + years in Saudi Arabia in similar role is compulsory** **About the role** Responsible for managing entrusted regions sales and marketing activities of the organization’s international sales under the guidance of Manager - International operations....