Performance Marketing Specialist

3 weeks ago


Riyadh, Saudi Arabia Lucidya Full time

As a Performance Marketing Specialist, you will be responsible for developing and implementing various campaigns, always keeping an eye on our defined marketing goals. Your creativity and enthusiasm for new approaches will help you significantly. As part of the marketing team, you will cooperate with other departments, such as the sales and technical teams.

**Requirements**:

- 4 years of experience working in Performance Marketing.
- Hands-on expertise in Analytics and marketing automation tools, especially in Google Analytics & Tag Manager and CRM.
- Experience with tracking across all platforms.

**Responsible for**:

- Lucidya's paid ads accounts.
- Performance marketing budget.
- Paid leads numbers & quality.
- Reports of all the spending and results of campaigns.

**Measurement**:

- Performance-related measurement: # of paid leads, ROAS, ROI, CTR, CAC, CPL.

**Roles & Responsibilities**:

- Responsible for all paid lead generation activities on our paid ads accounts ( Google Ads, FB, Tiktok, Snapchat, Twitter, etc.), involving data-driven approaches from media planning to execution.
- Develop strategies for relevant channels and increase our number of generated leads and their quality.
- Monitor and review past & current campaigns, analyze metrics and identify opportunities to enhance and optimize our spending and results.
- Run experiments on different marketing channels and analyze them to know what works best for us.
- Work closely with SDRs & the sales team to optimize our performance based on customer acquisition and conversion rates insights.
- Work closely with our marketing team for 360 campaigns, ensuring digital media contribute toward each campaign's goal. Explore synergies with other marketing or CRM initiatives.
- Report and present on KPIs related to campaign performance and business impact (e.g., Revenue, ROI, LTV, CAC, etc.)
- Brief the team (internal or external) on the needed content for our paid ads and manage the execution of that content from A-Z.
- Adapt and optimize creatives and conversion points.



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