Marcom / Account Manager
2 weeks ago
**Who we are**:
At Wunderman Thompson we exist to inspire growth for ambitious brands. Part creative agency, part consultancy and part technology company, our experts provide end-to-end capabilities at a global scale to deliver inspiration across the entire brand and customer experience.
We are 20,000 strong in 90 markets around the world; our people bring together creative storytelling, diverse perspectives, inclusive thinking, and highly specialized vertical capabilities to drive growth for our clients. We offer deep expertise across the entire customer journey, including communications, commerce, consultancy, CRM, CX, data, production, and technology.
**Marcom MSD / Account Manager Role Description**:
This is a Full-time role in Wunderman Thompson Team Microsoft. The Marketing Coordinator role is part of Marketing Services Desk Team. The Marketing Coordinator is responsible for overall campaign management and service coordination/delivery between subsidiary marketers, agencies/partners, and the Marketing Service Center (MSC). The MC is the primary point of contact providing marketing campaign execution recommendations and consultation. They may also coordinate services with other local agencies and teams, such as social media or creative teams.
This role is supporting the Commercial Marketing business. (B2B)
Although within the Services Desk, the MC resource may be physically located within the MSC, Subsidiary or Regional Headquarters.
What is this role, and how does it positively impact the business? The MC role supports and enables local "last mile" marketing execution through centralized marketing services and provides expertise in marketing tools, engines, and campaigns. They provide end-to-end planning, execution, and analysis services, with tangible positive results for key performance indicators. They also ensure that campaigns are running seamlessly across different systems and tools, so they provide a great experience for our customers and partners.
The Marketing Coordinator must deliver across the following six competency areas:
- Enable Integrated and Consistent Marketing Execution from Area HQ to Subsidiaries
- Provide Project Management and Extensible Service Coverage
- Provide Knowledge of Marketing Tools and Services
- Be a Consultant and a Trusted Advisor
- Privacy and Microsoft Brand and guidelines Gatekeeper
- Drive Efficient Localization
**Competencies/Skills**:
- Proven skills in written and verbal communications; project management; business, systems, and process analysis; conflict resolution; and cross-group collaboration
- Fluent in English
- Advanced project management strategies and tools
- Demonstrated understanding of marketing communications vehicles, tools, and execution, both online and offline
- Understanding of Marketing Operations
- Ability to articulate and evangelize within the local marketing organization(s)
- Relationship management skills collaboration and conflict resolution skills
- Knowledge of Microsoft brand and products
- Understanding of Marketing Automation Concepts and implementation
**Desired Characteristics**:
- Self-starter with a proactive attitude
- Individual contributor able to work effectively across different teams
- Analytical aptitude and detail oriented
- An interest in marketing and campaign operations
- Team player - must focus on winning as a team rather than individually
- Detail-oriented - Treat the work as your own and can analyze.
- Drive for results - Be tough and persistent and know when to research vs. when to make a quick decision.
- Client service oriented - Be positive and optimistic.
**Required Experience**:
- University degree
- At least 3 years solid marketing communications (agency or client side), business operations or business consulting experience
- B2B Experience preferably in a multinational
**Background: MSD Team**
- The Marketing Service Desk standardizes Field Marketing Operations and enables 'local last mile execution'
- Marketing Service Desk roles across Events, Measurement, Data & Social provide specialist Marketing expertise & insights, whilst the
Marcom role provides overall Marcom project management & knowhow
- With the increasing transition to Modern Marketing the Marketing Service Desk acts as the 'local champ' for Modern Marketing tools &
services, providing access to shared services such as the MSC on Marketing Automation.
- Training & Coaching time-investment ensure MSD resources are well trained, able to leverage leading practices from across the Globe,
and focused on delivering Operational Excellence & Compliance
- The Marketing Service Desk enables Corp to scale & consistently land the Global Engagement Programs of the Marketing Automation
Program.
**Marcom MSD Roles and responsibilities**:
- Marketing Planning- Plan Development: 10%
- Measurement Setup
- Marketing Execution- Campaign Execution: 15%
- Media Management: 10%
- Events Management: 15%
- Services Management- MSC Engagement: 15%
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