Cic Specialist

**Job Descriptions**:
The CIC Specialist will be expected to work in collaboration with external agencies to prepare and execute campaigns and measure and report on their effectiveness. Responsible for planning and coordinating events to promote a particular project, including advertising initiatives, internal communication as well as activations. His/Her duties include coordinating the efforts of various stakeholders, working with internal team members and developing shorty term plans for communicating the brand message.

**Role responsibilities**:
Day
- to-day operations:

- Devise B2C (business to consumer) or B2B (business to business) integrated campaigns with the aim of acquiring and retaining customers.
- Manage the procedure, implementation, tracking and measurement of campaigns.
- Brief and oversee the work of internal and external agencies, such as designers, production houses and vendors, who will deliver much of the campaign activity.
- Write, edit and proofread copy for promotional materials across all campaigns - internal / external.
- Ensure that the organization's brand and identity is adhered to in campaigns and in all communication channels.
- Ensure accuracy of communication materials and provide formal sign off if necessary.
- Collect and use data to inform new campaigns and the evaluation of existing campaigns.
- Take responsibility for the organization of any trade shows or exhibitions.
- Keep abreast of all current/future trends as well as market latest news and hype.

Brand Formulation:

- Leads the development and manages the positioning, brand print and messaging of the new master developments in coordination with the concerned functions (Marcom, advertising & marketing campaign, and other departments)
- Reviews integrated plans and campaigns and productions across all digital and offline mediums to ensure it is in compliance with brand values and guidelines.

Agency & Production Liaison:

- Selects and manages the work relationship with branding agencies as need be in order to produce quality output that helps to enhance the corporate brand image of ToYou
- Participates in the selection and manages relevant work relationship with advertising, media, research and logistics agencies, photographers etc. as need be in order to produce quality output that helps to enhance the brand image of ToYou.

Corporate Identity:

- Ensures that consistent brand messages are presented to customers, the market, and staff.

Brand Values:

- Manages the assessment of organizational compliance with brand values.

Reporting:

- Develops the preparation of timely and accurate reports to meet company and department requirements, policies and standards.

Related Assignments:

- Performs other related duties or assignments as directed.

**Minimum Qualifications**:

- Bachelor’s degree in Advertising & Communications, Marketing, or any related discipline

Minimum Experience:

- Minimum 1-3 years relevant experience in Brand Management or Corporate Communication role

**Language**:

- English: Advanced

CORE COMPETENCIES:
1. Customer Orientation (Customer Service/ Customer Sensitivity/ Customer Relationship).
2. Achievement Orientation (Ownership/ Initiative/ Results Orientation/ Exceeding expectations).
3. Effective communication (Communication skills/ Convincing ability/ Persuasive/ Influencing/ Negotiating skills).
4. Problem Solving (Analytical Thinking/ Creativity/ Problem Analysis/ Problem Resolution/ Decision Making).
5. Execution Excellence (Planning & Organizing/ Time Management/ Process Orientation - Process Adherence/ Operational Excellence - Quality & Cost).
6. People Centered (Interpersonal effectiveness - Interpersonal Relationship/ Developing self and others - capability building).
7. Team Work (Team Relationship/ Team work & Cooperation/ Team Development).