Food Services and Retail Brand Manager Ksa

4 days ago

Riyadh, Saudi Arabia Upfield Full time

**Brand Manager Retail** KSA**

***

Location**: Riyadh, Saudi Arabia**

Upfield is a global leader in plant-based nutrition with a great history and a portfolio of iconic brands that people have used and trusted for generations. This includes Flora, Sana, Rama, Becel, Blue Band, Country Crock and ProActiv.

We are a global food company with 26 business units operating in 95 markets. We have the mind-set of a start-up. This makes us fast, agile, entrepreneurial, cost conscious and accountable for our products - from seed to serving at the breakfast, lunch or dinner table.

We take quality seriously and around the world we taste products every 30 seconds. We take our consumers seriously and more than 150 people will taste test each of our new innovations before they hit the shelves.

At Upfield our purpose is clear: we make people healthier and happier with nutritious and delicious, natural, plant-based products that are good for you, our planet; and with packaging that's free from plastic. We've got iconic brands like Rama, Country Crock, Blue Band and Flora that people all over the world know and love. We've been a trusted category leader since 1871 and yet we feel like we're only just getting started.

Performance, Care and Passion define who we are as a company, how we work every day, and the responsibility we feel toward our Associates, our consumers, our business partners and our world.

We have big ambitions to grow this business and we want to attract the right people - those that love what they do, thrive on responsibility and are looking for career defining opportunities. Our mission at Upfield is to continue to be the largest plant based consumer packed goods and to remove all plastic by 2025.

From the outside we might look like a traditional business, but inside our marketing is on a rocket ship to insurgency and that's why we need **YOU**

**Your Main Responsibilities**

Reporting to the Marketing Manager, the Brand manager will be responsible for developing and driving the Upfield Food Service's entire marketing activities in MENA region excluding KSA & Israel. The following are the key activities but at the end of the day you are responsible for your brands top line, bottom line, equity and market share growth.
- Develop and drive the Upfield Food Service business, including optimize its base and set, execute, and implement strategies.
- Monitor the market, understand the needs of our partners and customers and identify new opportunities for growth
- Develop and drive long-term brand vision delivering category and market share growth.
- Building deep channel understanding from real life customer perspective, channel issues and trends - at chef, manager and diner level. Ensure this understanding is shared and developed throughout the sales organization to support solution selling approach. Be the Channel champion within the organisation.
- Implement launches/rejuvenation driven by global/local needs
- NPD full process management from idea, business case to production & go to market execution catered for the food service business.
- Manage the promotional calendar at various B2B partners and channels
- Develop and implement brand marketing plans taking considering local market and customer insights as well as 12Q plan and full year activity plan.
- Optimising product assortment to fit market demands and introducing relevant innovations to expand the portfolio
- Managing pricing strategy in order to drive profitable growth as well as savings initiatives.
- Responsibility for creative/media/PR communication, campaign briefing and planning for Food services channel.
- Developing Digital Platform (including CRM) for Food services channel.
- Defining optimal product basket for the Channel, annual plans and channel budget.
- Developing all FS selling materials in the channel, ensuring they closely mirror the FS selling approach & target customer so they are practical, relevant and useable, incorporating & tailoring content from category mix teams.
- Ensure accurate monitoring and controlling of Advertising & Promotion budget. Coordinate the trade spend and investments across all communication channels and customers within allocated budget.
- Representing UPRO as channel expert in industry (trade orgs) and working with key customers
- Support the creation and implement the trade marketing plans and strategies at our B2B partners in FMCG & Gastro business
- Support and coordinate the company presence and presentation at dedicated B2B fairs and events
- Support the development of local toolboxes, including sell-in materials for the sales teams
- Support the sales team to execute marketing and sales plan efficiently with customers
- Build relationships with key stakeholders, customers and suppliers
- Evaluate efficiency of strategies, plans and investments and take optimal next steps
- Close co-operation with Sales Team and Customers/Distributors to execute marketing strategy
- Creation and execution of

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