Campaign Design
1 week ago
**Job Success Profile**
**Position Level: All Employees**
**Region / Market / Country**:
**Saudi Arabia**
**Position Dimensions / Scope**:
**Location**:
**Jeddah**
- Enter Dimensions / scope _
- information _
- e.g. Net Proceeds of Sales (NPS): Number of Units or Factories: _
- Budget : _
- Number of direct subordinates / indirect subordinates: Business or Product categories _
- Responsible for all transactional & informative CRM campaigns (onboarding & retention out of scope)
- Scope: in-home & out-of-home
**Company**:
**Nestlé Nespresso**
**Department**:
**Marketing**
**Position Title**:
**Campaign design and implementation analyst**
**Direct Report to**:
**CX&i Manager**
**Indirect Report to**:
**Marketing Director**
**Main Purpose of Job**
**_Responsible for the correct and on time execution of differentiated and exclusive direct-to-consumer activation campaigns, with the purpose to increase the connection between our existing consumers and the brand. Manage the implementation of CRM activation campaigns, and propose and create local adaptations (adapted global programs and/or locally developed) towards existing consumers. _**
**Key Outputs**
**_List the main results which the job must deliver in order to achieve its purpose. _**
**Measurements / Performance Indicators**
**Set-up and manage consumer activations**
- Adapt, set-up and manage HQ led CRM activation campaigns, e.g. for product introductions.
- Create, set-up and manage locally led CRM activation campaigns, e.g. for local 360 marketing campaigns.
- Align with CRM Insight team and direct channels on set-up of campaigns.
- Align with CRM Insight team on the reporting and evaluation of CRM activation campaigns
- Brief campaigns to internal and external stakeholders, e.g. customer facing teams and agencies.
- Co-development of re-marketing campaigns.
- Timely execution
- Penetration rate
- Average basket size
- Average consumption
- Order frequency
**Create and plan consumer activations**
- **Monitore and secure the CRM activation campaign planning, in line with the overall marketing calendar.**
- **Based on post-evaluations of previous campaigns and other CRM insights, decide on the most effective call-to-action to maximize impact on set targets.**
- **Lead the creative agency in adaptation or creation of the creative concept of the direct mail (DM), eDM & local Gift with Purchases.**
- **Develop the key message(s) of the (e)DM (in close cooperation with brand marketing when 360 campaigns).**
- **Secure a seamless customer journey through best in class execution of the campaign (e.g. sending, response, fullfillment).**
- **Through (hyper)targeting, ensure that campaigns are personalized, relevant and perceived exclusive.**
- Timely execution
- Cost efficiency
- Customer complaints
- Penetration rate
- Average basket size
- Average consumption
- Order frequency
**Other**
- **Regularly track and optimize campaigns, based on results to reach set targets.**
- **Together with the CRM Insights team, regularly report on performance on main KPI's.**
- **Benchmark local performances with international best practices and local competitive environment.**
- **Back-up for Customer Loyalty Specialists Onboarding & Retention**
- Timely execution
- Number of pre
- and post-evaluations
- Cost efficiency
- Net customer loss rate
- Tone of voice (CSS)
**Key Relationships Internal to Nestlé Group**
**_(shared / conflicting interests) _**
**Key Relationships External to Nestlé Group**
**_(shared / conflicting interests) _**
- Nespresso HQ: CX & Insights, International Marketing Manager.
- **Local**: Marketing, eBusiness, Boutique B2C Trade, Customer Relationship Center, Finance, Supply Chain, IS/IT.
- Creative agencies
- Fullfilment agency
**Key Experiences**
**_What experiences are key to success in this job? _**
**Knowledge: Nestlé Corporate / Functional / Market / Business / Organizational**
**_What specific organizational information should the incumbent have to be effective in their role? _**
**Education**:
- **University degree in marketing, commercial or equivalent**
**Professional experience**:
- **At least 1-2 years experience in marketing team as (junior) Product and/or Brand Manager**
- **Worked for an organisation with leading brands and a strong commercial mindset**
- **Experience in project management (of complex projects), managing both internal stakeholders and external agencies**
**Preferably also**:
- **Experience as CRM/Campaign Manager in a direct-to-consumer organization**
**Core knowledge of the 10 Principles and expert knowledge in our areas of responsibility.**
- **Business Acumen (understanding of processes and enablers, drivers of Business Models & being capable to translate it into relevant Marketing Actions) Good understanding of value chain analysis and all functional areas of the business beyond Marketing, e.g. finance, manufacturing, procurement, supply chain, demand planning**
- **Nestlé and Nespresso
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