Brand and Development Lead
3 days ago
About the Role
This position focuses on maintaining brand consistency, driving growth, and enhancing customer experiences across all touchpoints. The successful candidate will ensure that branding elements, marketing materials, and service standards align with the company's identity while supporting expansion and evolution.
Duties and Responsibilities:
- Maintain Brand Consistency: Ensure consistent branding across all branches, marketing materials, design, logo, sequence of service, and food taste.
- Support Menu Updates: Collaborate in creating innovative dishes and beverages that preserve the company's identity.
- Competitor Analysis: Analyze competitor performance and monitor local and international service trends to identify growth opportunities and strengthen brand identity.
- Innovative Techniques: Develop unique features to enhance the company's image.
- Customer Experience: Ensure customers experience a consistently positive and high-quality service to sustain a strong brand reputation.
- Market Opportunities: Assist in identifying new market opportunities for branch expansion based on cultural preferences, population density, key attraction areas, and seasonal events.
- Social Media Management: Oversee social media channels to maintain brand image and drive growth.
- Employee Training: Train employees on best practices to embody the brand's identity and values in service and communication.
- Event Representation: Develop creative ideas for brand representation during events through media announcements, promotional items, and marketing campaigns.
- Campaign Effectiveness: Monitor media campaigns to ensure they effectively increase brand recognition.
- Customer Complaints: Collaborate with the Customer Experience Manager to analyze customer complaints, identify recurring issues, and address areas of concern.
- Corrective Actions: Implement corrective actions to improve weak points in customer experience, enhancing satisfaction across all touchpoints.
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