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Digital Media Strategist

2 weeks ago

Riyadh, Ar Riyāḑ, Saudi Arabia fnp Full time
Job Description

We are seeking a skilled Digital Media Strategist to drive revenue growth and meet our e-commerce sales targets through expert planning, execution, and optimization of paid campaigns on Google Ads and social media platforms.

This role focuses on maximizing ROI and achieving ROAS goals by continuously optimizing campaigns through A/B testing, targeting adjustments, and creative iterations.

Key Responsibilities:

  1. Sales & ROAS Target Achievement
    Drive ad performance to achieve specific sales and return on ad spend (ROAS) targets. Continuously optimize campaigns through data analysis and recommendation of improvements to maximize conversion rates and meet KPIs.
  2. Data Analysis & Reporting
    Monitor daily performance metrics to ensure campaigns are delivering as expected. Provide regular reports and insights into campaign performance, analyzing data to recommend improvements and inform future strategies.
  3. Campaign Strategy & Execution
    Develop and execute paid advertising strategies on Google Ads and social media platforms (e.g., Facebook, Instagram) to drive sales growth and reach new customers. Plan and manage budgets effectively across platforms to ensure efficient use of ad spending with a focus on ROAS.
  4. Audience Targeting & Segmentation
    Identify and create audience segments to improve targeting precision, using demographic, geographic, and behavioral insights. Leverage retargeting and lookalike audiences to maximize reach and engagement with high-potential customers.
  5. Collaboration & Alignment
    Work closely with content and marketing teams to align ad campaigns with ongoing promotions, seasonal trends, and product launches. Ensure ad creatives and messaging are consistent with brand standards and aligned with company objectives.
  6. Budget Management & Optimization
    Track and manage budget allocations, ensuring cost-effective strategies are in place to achieve sales goals. Regularly review cost-per-click (CPC), cost-per-acquisition (CPA), and ROAS metrics to refine spending and improve results.