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Trade and Shopper Marketing Specialist
2 months ago
We are seeking a highly skilled Trade and Shopper Marketing Officer to join our team at Versuni. As a key member of our marketing department, you will play a crucial role in developing and executing trade and shopper marketing strategies that drive business growth and customer engagement.
Key Responsibilities- Strategy Development: Collaborate with the marketing team to develop and implement trade and shopper marketing strategies that align with our business objectives.
- Market Research: Conduct market research to identify trends, competitor activities, and shopper behaviors, providing valuable insights to inform our marketing strategies.
- Campaign Support: Assist in the planning and execution of trade and shopper marketing campaigns across various channels, including in-store, online, and social media.
- Merchandising Assistance: Help develop and implement merchandising plans, including point-of-sale materials and displays, to enhance customer engagement and drive sales.
- Promotion Coordination: Support the coordination of promotional activities, including discounts, special offers, and in-store events, to drive customer loyalty and retention.
- Team Collaboration: Work closely with sales, marketing, and supply chain teams to ensure seamless execution of trade marketing strategies.
- Retailer Interaction: Build and maintain relationships with key retailers and distributors to drive business growth and customer engagement.
- Performance Monitoring: Monitor and analyze the performance of trade marketing activities and promotions, providing valuable insights to inform future strategies.
- Data Reporting: Assist in preparing regular reports and insights on the effectiveness of trade marketing initiatives.
- Shopper Insights: Gather insights into shopper needs and preferences to inform marketing efforts and drive business growth.
- Education: Minimum Diploma degree in a relevant field; Bachelor's degree is preferred.
- Experience: Retail experience in the field is required, with a focus on trade marketing, merchandising, and promoter management.
- Industry Experience: Past and/or current experience in the consumer electronics and/or FMCG/consumer goods industry is preferred.
- Language Skills: Good level of English and fluent level of Arabic is required.
- Location: Ideal candidate should be based in Jeddah, with a focus on the Western region.
- Citizenship: Preferred candidate should be a Saudi national.
- Communication Skills: Able to report and communicate in a timely manner, with good summarizing and problem-solving skills.