Digital Campaign Strategist

4 days ago


Riyadh, Ar Riyāḑ, Saudi Arabia GroupM MENA Full time

About the Company:

GroupM MENA is the parent company to WPP's media agencies, including MindShare, EssenceMediacom, Wavemaker, Xaxis, and Keyade. Our primary purpose is to maximise the performance of the agencies on behalf of our clients, shareholders, and people by operating as a parent and collaborator in performance-enhancing activities.

The Role:

The Programmatic Media Lead will be responsible for managing and optimising campaigns, while developing programmatic plans that exceed client expectations. This role requires strong analytical skills, attention to detail, and excellent communication skills.

Campaign Management
  • Implement, manage, and daily optimise campaign activity to ensure excellence in reaching client objectives and KPIs.
  • Create media plans designed to achieve specified KPIs.
  • Recommend relevant products and solutions developed within the group for clients.
  • Take ownership of testing plans, suggesting innovative ideas for testing, including planning, executing & evaluating tests with methodical accuracy.
Client and Partner Management
  • Create/design programmatic strategy for client portfolio, ensuring strategy is clear and most appropriate to the client's objectives and KPIs.
  • Direct client servicing exposure with regular contact via weekly calls, campaign briefings, and presenting performance in detail.
  • Analyse campaign results, extracting insight to provide recommendations for future activity.
  • Develop strong relationships with media owners and other service providers to select the most appropriate suppliers for campaigns.
People Management
  • Work with your line manager to ensure effective management of junior team members and direct reports in Dubai, monitoring workloads and prioritising tasks to meet deadlines.
  • Contribute to training and developing junior team members, leading by example to motivate and encourage those with less experience.
Operational Excellence
  • Apply tools to drive accountability in programmatic buying, operational efficiencies, and actionable business insights.
  • Ensure financial accuracy, integrating the planning and buying process, and reconciliation of spends, including client terms and programmatic fees.
  • Support QA processes, minimising errors and ensuring consistent adherence to process with both local and global teams.


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