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Digital Marketing Specialist

1 week ago

Riyadh, Ar Riyāḑ, Saudi Arabia APCO Worldwide Full time

We are seeking a highly motivated and experienced professional to join our dynamic team as a Digital Marketing Specialist. The ideal candidate will be a digital/social media expert with a proven track record of developing and executing successful digital strategies/campaigns.

Key Responsibilities:

  1. Digital Strategy Development: Develop engaging and innovative content for various social media platforms, including Facebook, LinkedIn, Twitter, and emerging channels.
  2. Campaign Execution: Create and implement social media strategies and campaigns that align with overall marketing objectives.
  3. Innovation and Creativity: Propose new ideas and concepts to enhance social media presence and audience interaction.
  4. Trend Analysis: Stay up-to-date on the latest social media trends and best practices.

Community Management & Engagement:

  1. Manage social media communities, respond to comments and inquiries, and foster a positive online environment.
  2. Increase audience engagement and participation through interactive content and activities.
  3. Build and maintain relationships with key influencers and online communities.

Analytics & Reporting:

  1. Track and analyze key social media metrics, including audience demographics, engagement rates, and campaign performance.
  2. Prepare monthly reports on social media performance, providing insights and recommendations for improvement.
  3. Utilize social media analytics to optimize content strategy and maximize ROI.

Project Management:

  1. Develop and manage content calendars, ensuring a consistent stream of engaging content.
  2. Collaborate with cross-functional teams to execute integrated marketing campaigns.
  3. Manage social media budgets and resources effectively.

Requirements:

  1. Education: Bachelor's degree in Marketing, Communications, or a related field.
  2. Experience: 3+ years of proven experience in a digital marketing or social media role.
  3. Skills and Qualifications:
    1. Excellent written and verbal communication skills in both English and Arabic.
    2. Strong understanding of social media platforms and best practices.
    3. Proficiency in social media analytics tools.
    4. Creative thinking and ability to generate innovative content ideas.
    5. Excellent project management and organizational skills.
    6. Sometimes travel may be required.
    7. Must be willing to work additional or irregular hours as needed and allowed by local regulations.