Product Marketing Strategist
6 days ago
About the Role
We are seeking a Product Marketing Manager to drive our go-to-market (GTM) strategy and sales enablement efforts. This individual will bridge the product and commercial teams, ensuring that our products' value propositions are clearly communicated and the right tools and resources are available for commercial success.
As a PMM, you will be responsible for creating impactful collateral, identifying key use cases, and conducting market research to inform product and feature development.
Our Products
We enable companies to connect with their users' bank accounts to initiate real-time payments and retrieve account information. Our products have garnered trust from leading companies, allowing users to perform prudent financial planning, get better rates on loans, transfer money to friends, and more, without compromising on privacy or security.
Some of our clients include Binance, Etisalat Group, Careem, Sarwa, and many more. We envision a fully inclusive financial ecosystem serving everyone, regardless of where they bank or live in the MENAP region.
Key Responsibilities
- Develop and execute GTM strategies for products, creating key marketing collateral.
- Work closely with the commercial team to create tailored materials supporting sales efforts.
- Identify and map key use cases and value propositions across industries.
- Maintain PMM collateral, incorporating client feedback and insights from commercial teams.
- Collaborate with the product team on validation, research, and testing for new products and features.
- Conduct market analysis, customer interviews, and competitive research to inform product and marketing strategies.
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