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Digital Brand Manager

2 weeks ago

Riyad Al Khabra, Saudi Arabia Lalamove Full time

Lalamove is a dynamic and rapidly growing company that's changing the way people move things. We're seeking a Digital Brand Manager who will be responsible for all aspects of marketing for awareness creation, customer acquisition, growth, and retention.

The ideal candidate will have 5+ years of experience in a marketing-related role, preferably in a tech company. They should be data-driven, able to derive actionable insights from marketing and product data, and have experience driving channel performance optimization. The successful candidate will also oversee and grow the marketing team department, identify revenue and partnership opportunities, and collaborate with functional teams in Hong Kong.

Responsibilities:
  • Develop and implement brand introductory and marketing plans to drive awareness, user acquisition, growth, and retention.
  • Manage internal and external resources to ensure marketing & PR campaigns are rolled out as planned.
  • Drive channel performance optimization of Facebook Ads, Google Ads, network campaigns, etc.