Digital Marketing Manager

4 days ago

Riyad Al Khabra, Saudi Arabia Corporate Research and Investigations Full time

Overview:

Corporate Research and Investigations Limited (CRI Group) is seeking a highly motivated, detail-oriented, and creative Digital Marketing Executive to join our team in Riyadh. The ideal candidate will drive the company's digital marketing efforts across multiple platforms, focusing strongly on lead generation, brand positioning, and online reputation management. You will craft, implement, and execute highly effective, result-oriented digital marketing strategies tailored to CRI Group's regional business requirements and niche target audiences.

This role involves end-to-end management of the digital marketing lifecycle, including research, campaign development, execution, monitoring, analysis, and continuous improvement to ensure optimal performance. A key aspect of the role will be promoting CRI Group's specialized services through various digital channels, such as Employ Smart Background Screening Services, DueDiligence360, and 3PRM Third-Party Risk Management Program.

Key Responsibilities:

Digital Strategy Development:

  1. Develop and implement a comprehensive digital marketing strategy aligned with CRI Group's overall business objectives, focusing on driving lead generation, brand awareness, and customer engagement.
  2. Develop and tailor digital marketing strategies that align with the local market's needs and cultural context, focusing on Saudi Arabia and the Middle East.
  3. Conduct in-depth research on industry trends, target audiences, and competitors to refine marketing approaches.
  4. Tailor content to address specific client segments' needs and pain points, particularly in background screening and third-party risk management.
  5. Leverage an understanding of Arabic or work closely with Arabic-speaking team members or external consultants to ensure digital content's accuracy and cultural alignment.
  6. Manage and optimise digital content strategies, including SEO, SEM, content marketing, and social media.

Campaign Planning & Execution:

  1. Work with CRI Group's global and regional teams to localise global campaigns, ensuring they are adapted in tone, language, and target audience preferences for the Saudi Arabian market.
  2. Coordinate with regional sales and operations teams to align marketing strategies with business goals, focusing on generating leads that convert into tangible business opportunities.
  3. Plan and execute digital marketing campaigns across multiple channels, including social media (LinkedIn, Twitter, etc.), email marketing, content marketing, and paid advertising.
  4. Create detailed campaign planners for each platform with clear objectives, budget allocation, and estimated ROI.
  5. Collaborate with global and regional teams to ensure consistent messaging and localised campaigns based on market needs.
  6. Stay updated with the latest digital marketing trends, tools, and best practices, especially those specific to Saudi Arabia and the Middle East region.
  7. Participate in professional development programs or training initiatives to continuously enhance digital marketing knowledge.

SEO & Content Marketing:

  1. Proficiency in Google Search Console, Moz, Ahrefs, and SEMrush for optimizing CRI Group's content and improving the search rankings for key services.
  2. Develop and execute an SEO strategy to enhance the online visibility of CRI Group's specialised services.
  3. Create and manage content calendars, producing high-quality, targeted content such as blogs, white papers, and case studies.
  4. Optimize existing content to improve organic rankings and drive traffic through targeted keywords.
  5. Experience with LinkedIn Ads, Twitter Ads, and other social platforms relevant to the Saudi Arabian market.
  6. Competence in using social media management tools like Hootsuite or Buffer to schedule, monitor, and optimize social media campaigns.

Performance Tracking & Reporting:

  1. Monitor and measure the effectiveness of digital campaigns using tools such as Google Analytics, social media analytics, and SEO tools.
  2. Create performance reports and dashboards, tracking key performance indicators (KPIs) such as website traffic, lead generation, conversion rates, and campaign ROI.
  3. Continuously improve digital marketing campaigns based on data-driven insights and market trends.

Paid Advertising Management:

  1. Manage paid digital advertising campaigns, including Google Ads, LinkedIn Ads, and other relevant platforms.
  2. Allocate budgets effectively to ensure maximum ROI and minimise ad spend wastage.
  3. Continuously optimise ad campaigns, adjusting bidding strategies, targeting options, and creative assets to improve performance.

Stakeholder Collaboration:

  1. Work closely with the regional and global teams to develop marketing collateral, support sales initiatives, and deliver consistent and effective campaigns.
  2. Maintain relationships with external digital marketing vendors and consultants when necessary.

Skills & Qualifications:

  1. Bachelor's degree in marketing, Communications, or related field (Master's degree preferred).
  2. 3-5 years of experience in digital marketing, preferably in B2B industries.
  3. Expertise using digital marketing tools, including Google Ads, SEO tools (Moz, Ahrefs), Google Analytics, and social media platforms.
  4. Strong understanding of content marketing, SEO, SEM, and lead generation strategies.
  5. Demonstrable experience in developing and executing successful paid campaigns (PPC, display, social).
  6. Proficiency in managing cross-channel marketing initiatives and experience with multi-region campaigns.
  7. Strong analytical skills and the ability to translate data insights into actionable strategies.
  8. Excellent written and verbal communication skills.

Personal Attributes:

  1. Highly motivated, self-driven, and results oriented.
  2. Detail-oriented with strong organizational and time management skills.
  3. Ability to work collaboratively with internal teams and external partners.
  4. Creative thinker who can devise unique solutions for digital marketing challenges.

Benefits:

  1. Competitive salary based on experience.
  2. Health insurance and other employee benefits.
  3. Opportunities for career growth and advancement within CRI Group.
  4. Dynamic and collaborative work environment.
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