Brand Awareness Specialist
4 days ago
Brand Awareness Specialist Job Description
Mena Marketing SAL Offshore is seeking a highly skilled and experienced professional to fill the role of Brand Marketing Specialist – Consumer Brand.
The successful candidate will be responsible for developing and implementing branding strategies to enhance brand awareness and market positioning.
The position involves ensuring consistency in brand messaging, visual identity, and tone across all marketing channels.
This includes coordinating DTC activities and marketing campaigns, including social media and advertising.
The candidate will work closely with design, content, and sales teams to align branding initiatives.
Responsibilities include analyzing market trends and competitors to provide insights for brand growth.
The candidate will manage brand assets, including logos, templates, and marketing materials.
Collaboration with external vendors, agencies, and media partners is also required to execute branding initiatives.
Key Requirements
- Bachelor's degree in marketing, business, communication, or a related field.
- 1-3 years of experience in branding, marketing, or a similar role.
- Strong understanding of branding principles and digital marketing strategies.
- Excellent communication, organization, and project management skills.
- Proficiency in marketing tools and social media platforms.
- Creativity and ability to work in a fast-paced environment and manage multiple tasks.
- Excellent negotiation, communication, and relationship-building skills.
- Have a vision, initiative, and new ideas.
- Proficiency in MS Office (Excel, PowerPoint).
- Fluency in Arabic and English is preferred.
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