Brand Equity Manager

4 days ago


Jeddah, Makkah Province, Saudi Arabia Goody SA Full time
Job Overview

Goody SA is seeking a highly motivated Brand Equity Manager to join our marketing team. As a key member of our organization, you will be responsible for establishing and maintaining the equity of our brands.

About the Role:

  • Establish and maintain the equity of a brand.
  • Uses market data to identify target segments to pursue.
  • Uses market analyses to identify desired position of the brand.
  • Assists in the development of value propositions.
  • Quantifies brand equity based on information gathered through market research.
  • Monitors brand awareness/performance to identify possible changes in brand strategy.

Key Responsibilities:

  1. Effectively developing marketing messages to target audience.
  2. Able to write communication briefs serving business objective and addressing consumer understanding.
  3. Able to write a media brief and select appropriate touch points for a campaign.
  4. Using market information to guide the design and development of products and promotions.
  5. Participates to validate current product & promotions and identify new product/Promotions ideas.
  6. Provides input to product development team on product specifications such as design, color and packaging consistent with market demands.
  7. Reports consumer feedback to the product development team.
  8. Interacts with different consumers to ensure product alignment with market needs.

Requirements:

  • Bachelor of Business Administration (Management)

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