Brand Equity Manager
4 days ago
Goody SA is seeking a highly motivated Brand Equity Manager to join our marketing team. As a key member of our organization, you will be responsible for establishing and maintaining the equity of our brands.
About the Role:
- Establish and maintain the equity of a brand.
- Uses market data to identify target segments to pursue.
- Uses market analyses to identify desired position of the brand.
- Assists in the development of value propositions.
- Quantifies brand equity based on information gathered through market research.
- Monitors brand awareness/performance to identify possible changes in brand strategy.
Key Responsibilities:
- Effectively developing marketing messages to target audience.
- Able to write communication briefs serving business objective and addressing consumer understanding.
- Able to write a media brief and select appropriate touch points for a campaign.
- Using market information to guide the design and development of products and promotions.
- Participates to validate current product & promotions and identify new product/Promotions ideas.
- Provides input to product development team on product specifications such as design, color and packaging consistent with market demands.
- Reports consumer feedback to the product development team.
- Interacts with different consumers to ensure product alignment with market needs.
Requirements:
- Bachelor of Business Administration (Management)
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