Digital Content Strategist
1 day ago
At Govyy, we're on a mission to redefine convenience and quality in personal care essentials. As a leading online retailer specializing in high-quality facial tissues and napkins, we're looking for a creative and results-driven Digital Content Strategist to join our team.
The successful candidate will be responsible for crafting engaging and persuasive content across various digital platforms, enhancing Govyy's brand identity, increasing social media engagement, and driving online sales through compelling storytelling and strategic content creation.
Main Responsibilities:
- Content Creation & Copywriting:
- Develop and execute engaging, on-brand, and high-quality content for Govyy's social media channels, website, and email marketing.
- Write captivating copy for social media posts, product descriptions, landing pages, and advertising campaigns.
- Create compelling brand stories that resonate with the target audience and drive brand awareness.
- Ensure all content aligns with Govyy's tone, voice, and messaging guidelines.
- Social Media Management:
- Plan and manage Govyy's content calendar, ensuring timely and relevant posts across LinkedIn, Instagram, TikTok, and Twitter.
- Develop interactive and engaging posts that drive audience engagement, shares, and comments.
- Stay updated on social media trends, viral content, and industry best practices to create innovative campaigns.
- Optimize content for SEO, hashtags, and platform algorithms to maximize reach and visibility.
- Performance Tracking & Optimization:
- Monitor and analyze social media performance metrics (engagement rates, reach, impressions, conversions).
- Use data-driven insights to refine content strategies and improve audience engagement.
- A/B test different content formats, styles, and messaging to determine what resonates best with the target audience.
- Work closely with the marketing team, designers, and product team to align content with brand objectives and campaigns.
- Collaborate with influencers, brand ambassadors, and customers to generate user-generated content (UGC).
- Ensure brand consistency across all digital touchpoints.
About You:
- You have 3+ years of experience as a Social Media Content Creator, Copywriter, or Digital Marketing Specialist.
- You possess a strong understanding of social media platforms, trends, and audience behaviors.
- You are an exceptional copywriter and storyteller in both Arabic and English.
- Familiarity with eCommerce, FMCG, or retail industries is a plus.
- You have proficiency in social media management tools (e.g., Hootsuite, Buffer, Sprout Social) and basic design tools (e.g., Canva, Adobe Creative Suite).
- You have knowledge of SEO principles and digital marketing strategies.
- You possess strong analytical skills and ability to make data-driven content decisions.
- You can multitask, meet deadlines, and work in a fast-paced environment.
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