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Head of Ecommerce Marketing
2 weeks ago
Job Description:
We are seeking a visionary Head of Ecommerce Marketing to lead our e-commerce marketing efforts and drive online sales. As a key member of our leadership team, you will be responsible for developing and implementing a comprehensive e-commerce marketing strategy to drive traffic, engagement, and conversions.
Ecommerce Strategy & Planning:
- Develop and execute a comprehensive e-commerce marketing strategy to drive traffic, engagement, and conversions.
- Collaborate with product, operations, and IT teams to optimize website performance and user experience.
- Monitor and analyze key e-commerce KPIs, including traffic, conversion rates, ROAS, and customer lifetime value.
Digital Marketing & Advertising:
- Plan and execute performance marketing campaigns across paid channels, including Google Ads, Meta, TikTok, and other digital platforms.
- Develop and manage SEO strategies to improve organic traffic and search rankings.
- Leverage influencer marketing and affiliate partnerships to expand brand reach and boost sales.
Requirements:
- Proven experience as a Marketing Manager in e-commerce or a similar digital marketing role.
- Strong knowledge of performance marketing, PPC, SEO, email marketing, and social media advertising.
- Experience with e-commerce platforms (Shopify, Magento, WooCommerce, etc.).