Brand and Communication Expert
4 days ago
We are seeking a highly skilled Brand and Communication Manager to join our team at Delicious Food Factory. As a key member of our marketing department, you will be responsible for developing and implementing effective branding strategies that emphasize our commitment to quality, health benefits, and innovation for pets.
Key Responsibilities:
- Create and implement branding strategies that align with our brand values and resonate with the target audience.
- Develop compelling content that connects emotionally with local pet owners and positions us as a trusted leader in the pet food market.
- Manage DFF's social media presence, capitalizing on trending topics, cultural moments, and local events to drive engagement.
- Plan and execute campaigns, collaborating with creative teams to produce impactful ads for digital, print, and traditional channels.
- Stay alert to competitor strategies, FMCG trends, and emerging consumer behaviors, using insights to adjust branding strategies effectively.
- Identify and build partnerships with influencers, local organizations, and events that align with our brand values and reach our target audience.
- Work with various departments to ensure brand alignment and effective communication across all levels of the company.
Desired Candidate Profile
Qualifications:
- Experience: 5+ years in FMCG brand management or communication, with a proven track record of brand-building in the Saudi market.
- Social Media Savvy: Expert knowledge of social media platforms, trends, and strategies, particularly within the Saudi and Middle Eastern context.
- Cultural Insight: Deep understanding of Saudi culture, values, and consumer behavior, especially regarding pets and family lifestyles.
- Creativity & Innovation: Strong creative and analytical abilities to think outside the box and bring fresh ideas to DFF's branding efforts.
- Strong Communication Skills: Excellent Arabic and English language skills, both verbal and written.
- Education: Bachelor's degree in Marketing, Communication, Business, or a related field.
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