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Brand Marketing Senior Specialist

2 months ago

Riyadh, Ar Riyāḑ, Saudi Arabia AliExpress Full time

About Us

AliExpress is part of Alibaba International Digital Commerce Group. Launched in 2010, AliExpress is an international e-commerce platform enabling global consumers to buy directly from manufacturers and distributors in China and around the world. It is available in 18 languages, including English, Portuguese, Spanish, and French.

Why Work with Us

AliExpress elevates online shopping with quality products and superior service, streamlining global commerce for small and medium-sized enterprises. Imagine a career where your growth is limitless, collaborating on transformative projects with global impact.

Our Global Team

AliExpress boasts a global team that spans various countries, including China, Spain, the United States, Korea, Saudi Arabia, Brazil, and others. Wherever you are, you'll find AliExpress's spirit of innovation and collaboration.

What We Look For

At AliExpress, we seek passionate, dedicated individuals who thrive in collaborative and innovative environments. Ideal candidates are enthusiastic team players committed to learning and contributing. We value both strategic thinking and proactive execution.

Job Summary

We are seeking a Brand Marketing Senior Specialist/Manager to plan and manage impactful multi-channel marketing campaigns that magnify AliExpress' brand value proposition. This role requires a fusion of creativity and analytical prowess, aimed at building brand awareness and trust.

Key Responsibilities

  1. Create brand communication strategy and implementable annual marketing plan based on consumer insights and business objectives.
  2. Architect and implement holistic marketing campaigns across various channels, including television, social media, and offline events, prioritizing coherent communication of the AliExpress brand and its core values.
  3. Maintain and enhance AliExpress' brand portrayal on all platforms, ensuring consistency and aligning with our global image.
  4. Manage daily operational interactions with creative agencies and marketing channels while overseeing campaign execution both internally and externally.
  5. Develop captivating creative concepts that resonate with, and engage, local market audiences.
  6. Conduct continuous market analysis, monitor consumer trends, and keep abreast of competitor strategies to position AliExpress as a market leader.

Qualifications

  1. A proven track record with over 5 years of experience in multi-faceted brand marketing, executing successful campaigns across various mediums such as TV, events, social media, and other offline channels.
  2. Exceptional creativity and communication prowess, demonstrated through a portfolio of innovative campaigns that effectively translate AliExpress' brand message to target demographics.
  3. A data-driven mindset, with a strong competency in leveraging analytics to set campaign benchmarks and refine channel performance.
  4. A proactive, results-focused approach, capable of driving initiatives forward amidst uncertainty.
  5. Prior experience in e-commerce, retail, or FMCG sectors is highly advantageous. Candidates with substantial agency experience are also encouraged to apply.
  6. Proficiency in English is a must. Chinese language skill is a plus but not a prerequisite.
  7. BSc/BA in Marketing, Advertising, or related field.

Equal Opportunity Employer

AliExpress is an equal-opportunity employer. We firmly believe in and practice non-discrimination and inclusion. We welcome and respect individuals from different backgrounds, cultures, communities, and perspectives. Our diverse workforce is a testament to our commitment to equality, ensuring that everyone has an equal opportunity to succeed and contribute.