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Dentsu Sports Role
2 weeks ago
Digital Marketing Executive Role:
We are seeking a skilled Digital Marketing Executive to work on a diverse mix of client projects in the MENA region. The successful candidate will work alongside the Dentsu Sports Analytics team and the Merkle technology team.
The main responsibilities include supporting the delivery of strategic marketing projects and campaigns for rights holders and brands based on insights developed from 1st party data analysis and broader 3rd party data and market research.
Main Tasks:
- Supporting the setup of multi-channel personalized campaigns for a variety of sports, teams & brands.
- Developing automated campaign journeys.
- Identifying fan segments.
- Communicating with different stakeholders to keep them informed about upcoming data management initiatives.
- Maintaining and improving data management processes and accuracy.
- Collaborating with Dentsu technology teams to manage CRM, CDP systems and data warehousing.
- Familiarity with omnichannel digital marketing platforms e.g. Braze, Salesforce, Adobe, MS Dynamics.
- Begins Digital Marketing Analytics experience e.g. Google Analytics.
- Understanding Customer Data Platform / Data Management experience.
Skills and Qualifications:
- 1 – 2 years' experience in delivering multichannel D2C digital campaigns in an agency environment or experience in a marketing role within a relevant industry.
- A Saudi National or with right to work status in KSA.
- Self-starting attitude and willingness to learn.
