Marketing Director for Online Business Growth
3 days ago
About the Opportunity
The Marketing Director for Online Business Growth will be responsible for developing and executing innovative solutions for clients, working closely with cross-functional teams.
Key Responsibilities:
- Client Management: Lead end-to-end client communication, tracking account performance and campaign health. Work closely with Associate Directors on strategic inputs and build areas for growth.
- Campaign Planning: Work with clients, media planners, analytics, and agency partners to establish clear campaign strategy, tactics, objectives, and measurement KPIs for paid social media, YouTube, Display, and SEM campaigns.
- Campaign Execution & Maintenance: Monitor and measure campaign performance in platforms, providing data-backed recommendations to clients and stakeholders. Manage all aspects of digital performance campaigns, including creation, optimization, reporting, and budget monitoring.
- Analytics and Reporting: Provide weekly campaign reports for live campaigns, supporting junior team members in EOC reports and ensuring monthly/quarterly reports are shared.
- Additional Research & Projects: Stay up-to-date with industry trends and emerging digital marketing channels, applying research to identify new opportunities and contribute to team development.
Requirements
This role requires bilingualism in Arabic and English, 5+ years of relevant work experience, and expertise in planning and managing Google Ads, Facebook, Instagram, Snap, and TikTok campaigns.
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