Performance Optimization Specialist
1 week ago
About this role
This is a mid-senior level position that requires a strong understanding of performance marketing principles and practices. The ideal candidate will have a proven track record of driving customer acquisition and retention through data-driven marketing strategies.
Key Responsibilities
- Develop and execute performance marketing strategies to drive customer acquisition and retention.
- Optimize performance marketing campaigns across various channels.
- Analyze campaign performance and identify areas for improvement.
- Oversee the CRM program to ensure effective customer segmentation and targeting.
- Manage KPIs and provide regular reports on campaign performance.
Requirements
- Bachelor's degree in marketing, business, or a related field.
- Proven experience in managing and optimizing performance marketing campaigns.
- Strong analytical skills with the ability to interpret data and draw actionable insights.
- Proficiency in performance marketing platforms such as Google Ads, Facebook Ads, and Google Analytics.
- Excellent communication and interpersonal skills.
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