AI-Driven Creative Lead

4 days ago


Jeddah, Makkah Province, Saudi Arabia Tbwa ChiatDay Inc Full time
Our Mission
We partner with over 300 clients in 40+ countries, driving creativity and efficiency across the globe. As part of The Brandtech Group, we're committed to creating an inclusive working environment where all employees are encouraged to reach their full potential.

About the Job
This is an exciting opportunity to bridge traditional strategic thinking with AI-powered approaches. You will be responsible for developing AI-enhanced strategic solutions for beauty brands, applying Gen AI tools in insight discovery and strategy development, and creating compelling brand narratives using AI-powered insights.

What You'll Be Doing:
  • Strategic Development:
    • Develop AI-enhanced strategic solutions for beauty brands
    • Apply Gen AI tools in insight discovery and strategy development
    • Create compelling brand narratives using AI-powered insights
    • Support development of strategic frameworks and methodologies
    • Implement AI tools in strategic planning processes
  • Beauty Industry Focus:
    • Monitor and analyse beauty industry trends
    • Generate consumer insights using AI tools
    • Develop beauty-specific applications of AI technology
    • Support strategic planning for beauty brands
    • Contribute to beauty marketing innovation
  • Project Execution:
    • Lead day-to-day strategic development
    • Collaborate with creative teams on AI implementation
    • Present strategic work to clients
    • Support senior strategists on larger initiatives
    • Drive continuous improvement in AI utilization


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