Digital Marketing Specialist
2 weeks ago
The Digital Marketing Specialist will be responsible for developing and executing data-driven marketing strategies to drive business growth. The ideal candidate will have a strong analytical background, with experience in digital marketing and a passion for innovation.
Main Responsibilities:
- Experiment with text ads, bidding, and campaign structures on search engines to optimize results.
- Analyze vast amounts of data generated by experiments, develop models for optimization, and build dashboards for account managers.
- Collaborate with cross-functional teams to develop and implement effective marketing programs.
Requirements:
- Bachelor's Degree or higher in a quantitative subject (computer science, mathematics, engineering, statistics, or science).
- Ability to communicate fluently in English.
- Experience with data analysis packages or databases (SAS, R, SPSS, Python, VBA, SQL, Tableau).
- Good numerical reasoning skills and proficiency in Excel.
About the Ideal Candidate:
- Academic research experience is a plus.
- Experience in R studio, data modeling, hypothesis testing is highly valued.
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