Middle East Growth Manager
3 days ago
As a Mid-East Growth Manager, you'll be responsible for driving growth and expansion in the F&B sector through innovative marketing strategies at noon. This is an excellent opportunity to leverage your expertise in marketing, growth, and brand management to contribute to our mission to revolutionize the food delivery landscape.
Key ResponsibilitiesYou'll identify and build relationships with micro and macro influencers for barter-based and strategic paid collaborations.
- Develop and execute influencer marketing campaigns that drive engagement and word-of-mouth growth.
- Oversee social media presence, including local WhatsApp, Facebook, and Instagram food communities.
- Engage with expat homemakers, mothers, working professionals, and student groups via social platforms and local events.
Growth Strategies
- Develop and execute integrated marketing strategies to drive growth and expansion.
- Collaborate with cross-functional teams to align marketing efforts with business objectives.
- Measure and report marketing performance to inform future strategy.
Partnership Development
- Reignite existing local partnerships for co-branded campaigns, discount programs, and voucher distribution.
- Collaborate with businesses for Sodexo-style coupon booklets, allowing corporate discounts on noon food.
- Build and execute strategic alliances with leading brands in the F&B, fitness, and corporate sectors.
Requirements
- A minimum of 5 years of experience in marketing, growth, or brand management, preferably in F&B, food delivery, or e-commerce.
- A proven track record in influencer marketing, BTL activations, and digital growth strategies.
- Strong experience in negotiating partnerships and leveraging community marketing.
- Hands-on experience with social media, local PR, and online communities.
- Excellent communication skills (English) for local partnerships and media collaborations.
- Strong data and analytical mindset – able to measure campaign impact and optimize strategies.
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